Xiruiglobal.COM
Table des matières
1.Executive Summary
2.Market Overview
2.1 Market Size and Growth
2.2 Key Market Drivers
2.3 Market Opportunities
3.Market Segmentation
3.1 By Product Type
3.2 By Market Segment
3.3 By Distribution Channel
3.4 By Blade Type
3.5 By Consumer Group
4.Country Analysis
4.1 Chine
4.2 Japan
4.3 Inde
4.4 Australia
4.5 South Korea
4.6 Other Asia-Pacific Regions
5.Conclusion
1. Executive Summary
The Asia-Pacific razor market was valued at $7,617.1 million in 2024 and is projected to reach $9,232.2 million by 2030, growing at a compound annual growth rate (TCAC) de 3.3% au cours de la période de prévision (2025-2030). Key drivers include population growth, rapid urbanization, increased spending on personal care products, and continuous innovation in wet shaving technology. Among product types, electric razors are expected to exhibit the fastest growth, avec un TCAC de 5.8% De 2025 À 2030. Regionally, India is anticipated to lead with a CAGR of 4.1%, fueled by rising disposable incomes and e-commerce growth. The mass market segment, particularly disposable razors, remains dominant, especially in India and China.
2. Market Overview
2.1 Market Size and Growth
The Asia-Pacific razor market has shown consistent expansion, growing from $6,599.4 million in 2019 À $7,617.1 million in 2024, reflecting a CAGR of 2.9%. Forecasts indicate continued growth, with the market expected to reach $9,232.2 million by 2030 at a CAGR of 3.3% De 2025 À 2030.
2.2 Key Market Drivers
- Population Growth and Urbanization: The region’s expanding population and urban development are broadening the consumer base for grooming products.
- Increased Personal Care Spending: Rising disposable incomes are driving higher expenditure on personal care items.
- Innovation in Wet Shaving Products: Advances in blade technology and ergonomic designs are enhancing product appeal and functionality.
- Social Media and Modernization: The growing influence of social media, particularly among women, is shifting consumer behavior toward greater grooming focus.
2.3 Market Opportunities
- Customized Services for Men: Retail stores in countries like India, Hong Kong, and Singapore are offering tailored grooming experiences.
- Middle-Class Expansion: Razor companies are targeting the growing middle-class demographic with affordable options.
- Personalized Razor Demand: Consumers increasingly seek razors tailored to specific needs, such as design complexity or blade layers.
- Aging Population: The region’s aging populace is boosting demand for personal care products to address aging concerns.
3. Market Segmentation
3.1 By Product Type
The market comprises disposable razors, electric razors, cartridge razors, double-edge razors, and straight razors.
Historical Data (2019-2024)
|
Type de produit |
2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
TCAC (2019-2024) |
|---|---|---|---|---|---|---|---|
|
Rasoirs jetables |
1,505.3 | 1,488.8 | 1,595.8 | 1,654.6 | 1,677.6 | 1,701.8 | 2.5% |
|
Rasoirs électriques |
2,338.2 | 2,319.6 | 2,493.9 | 2,593.4 | 2,739.1 | 2,894.4 | 4.4% |
|
Cartridge Razors |
1,923.7 | 1,881.4 | 1,994.2 | 2,044.4 | 2,089.4 | 2,133.5 | 2.1% |
|
Rasoirs à double tranchant |
311.5 | 306.6 | 327.0 | 337.4 | 339.7 | 342.1 | 1.9% |
|
Rasoirs droits |
520.7 | 504.3 | 529.3 | 537.1 | 541.0 | 545.2 | 0.9% |
|
Total |
6,599.4 | 6,500.7 | 6,940.2 | 7,166.9 | 7,386.8 | 7,617.1 | 2.9% |
Electric razors led growth at a 4.4% TCAC, driven by demand for convenience and advanced features.
Forecast (2025-2030)
|
Type de produit |
2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
TCAC (2025-2030) |
|---|---|---|---|---|---|---|---|
|
Rasoirs jetables |
1,728.8 | 1,752.8 | 1,780.1 | 1,809.9 | 1,836.8 | 1,869.5 | 1.6% |
|
Rasoirs électriques |
3,062.9 | 3,234.7 | 3,422.0 | 3,624.3 | 3,831.4 | 4,062.2 | 5.8% |
|
Cartridge Razors |
2,178.8 | 2,217.5 | 2,257.4 | 2,297.0 | 2,329.1 | 2,364.6 | 1.7% |
|
Rasoirs à double tranchant |
345.1 | 347.4 | 350.3 | 352.9 | 354.5 | 357.3 | 0.7% |
|
Rasoirs droits |
550.3 | 554.3 | 559.2 | 565.6 | 571.3 | 578.7 | 1.0% |
|
Total |
7,865.9 | 8,106.6 | 8,369.0 | 8,649.6 | 8,923.1 | 9,232.2 | 3.3% |
Electric razors are projected to grow fastest at 5.8% TCAC, reflecting technological advancements.
3.2 By Market Segment
Segments include mass market, mid-range, and premium.
Historical Data (2019-2024)
|
Segment de marché |
2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
TCAC (2019-2024) |
|---|---|---|---|---|---|---|---|
|
Marché de masse |
3,483.8 | 3,434.6 | 3,669.9 | 3,792.9 | 3,912.5 | 4,037.8 | 3.0% |
|
Mid-Range |
1,989.7 | 1,947.1 | 2,065.0 | 2,118.3 | 2,168.6 | 2,221.1 | 2.2% |
|
Prime |
1,125.9 | 1,119.0 | 1,205.4 | 1,255.8 | 1,305.7 | 1,358.1 | 3.8% |
|
Total |
6,599.4 | 6,500.7 | 6,940.2 | 7,166.9 | 7,386.8 | 7,617.1 | 2.9% |
The mass market, favoring disposable razors, dominates, especially in India and China.
Forecast (2025-2030)
|
Segment de marché |
2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
TCAC (2025-2030) |
|---|---|---|---|---|---|---|---|
|
Marché de masse |
4,173.2 | 4,304.4 | 4,447.4 | 4,600.4 | 4,749.8 | 4,918.4 | 3.3% |
|
Mid-Range |
2,278.1 | 2,331.8 | 2,390.7 | 2,453.7 | 2,513.7 | 2,582.4 | 2.5% |
|
Prime |
1,414.6 | 1,470.4 | 1,530.9 | 1,595.5 | 1,659.7 | 1,731.4 | 4.1% |
|
Total |
7,865.9 | 8,106.6 | 8,369.0 | 8,649.6 | 8,923.1 | 9,232.2 | 3.3% |
The premium segment is expected to grow fastest at 4.1% TCAC.
3.3 By Distribution Channel
Channels include hypermarkets/supermarkets, convenience stores, department stores, online channels, and others.
Historical Data (2019-2024)
|
Canal de distribution |
2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
TCAC (2019-2024) |
|---|---|---|---|---|---|---|---|
|
Hypermarchés/Supermarchés |
2,022.1 | 1,999.4 | 2,142.6 | 2,220.9 | 2,297.6 | 2,378.0 | 3.3% |
|
Dépanneurs |
1,561.4 | 1,523.3 | 1,610.4 | 1,646.7 | 1,680.3 | 1,715.4 | 1.9% |
|
Magasins |
1,887.4 | 1,858.7 | 1,983.8 | 2,048.0 | 2,110.3 | 2,175.4 | 2.9% |
|
Canaux en ligne |
701.5 | 699.5 | 755.8 | 789.8 | 823.6 | 859.2 | 4.1% |
|
Other Channels |
427.0 | 420.0 | 447.6 | 461.6 | 475.0 | 489.0 | 2.8% |
|
Total |
6,599.4 | 6,500.7 | 6,940.2 | 7,166.9 | 7,386.8 | 7,617.1 | 2.9% |
Online channels grew at 4.1% TCAC, supported by rising internet penetration.
Forecast (2025-2030)
|
Canal de distribution |
2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
TCAC (2025-2030) |
|---|---|---|---|---|---|---|---|
|
Hypermarchés/Supermarchés |
2,464.9 | 2,549.7 | 2,641.9 | 2,740.6 | 2,837.6 | 2,946.6 | 3.6% |
|
Dépanneurs |
1,753.5 | 1,788.6 | 1,827.5 | 1,869.0 | 1,907.8 | 1,952.8 | 2.2% |
|
Magasins |
2,245.9 | 2,313.9 | 2,388.2 | 2,467.6 | 2,544.9 | 2,632.3 | 3.2% |
|
Canaux en ligne |
897.5 | 935.5 | 976.7 | 1,020.7 | 1,064.5 | 1,113.4 | 4.4% |
|
Other Channels |
504.2 | 518.8 | 534.8 | 551.9 | 568.4 | 587.2 | 3.1% |
|
Total |
7,865.9 | 8,106.6 | 8,369.0 | 8,649.6 | 8,923.1 | 9,232.2 | 3.3% |
Online channels are projected to grow at 4.4% TCAC, led by China’s e-commerce boom.
3.4 By Blade Type
Segments include carbon steel and stainless steel blades.
Historical Data (2019-2024)
|
Type de lame |
2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
TCAC (2019-2024) |
|---|---|---|---|---|---|---|---|
|
Carbon Steel |
415.1 | 405.4 | 429.1 | 439.2 | 448.7 | 458.6 | 2.0% |
|
Stainless Steel |
6,184.3 | 6,095.3 | 6,511.2 | 6,727.7 | 6,938.1 | 7,158.5 | 3.0% |
|
Total |
6,599.4 | 6,500.7 | 6,940.2 | 7,166.9 | 7,386.8 | 7,617.1 | 2.9% |
Stainless steel blades dominate due to quality and durability.
Forecast (2025-2030)
|
Type de lame |
2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
TCAC (2025-2030) |
|---|---|---|---|---|---|---|---|
|
Carbon Steel |
469.3 | 479.3 | 490.3 | 502.0 | 513.1 | 525.9 | 2.3% |
|
Stainless Steel |
7,396.6 | 7,627.3 | 7,878.7 | 8,147.6 | 8,410.1 | 8,706.4 | 3.3% |
|
Total |
7,865.9 | 8,106.6 | 8,369.0 | 8,649.6 | 8,923.1 | 9,232.2 | 3.3% |
Stainless steel blades will maintain dominance at a 3.3% TCAC.
3.5 By Consumer Group
Segments include men and women.
Historical Data (2019-2024)
|
Groupe de consommateurs |
2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
TCAC (2019-2024) |
|---|---|---|---|---|---|---|---|
|
Hommes |
5,886.7 | 5,782.1 | 6,155.4 | 6,338.3 | 6,513.9 | 6,697.7 | 2.6% |
|
Women |
712.7 | 718.6 | 784.8 | 828.6 | 872.8 | 919.4 | 5.2% |
|
Total |
6,599.4 | 6,500.7 | 6,940.2 | 7,166.9 | 7,386.8 | 7,617.1 | 2.9% |
Women’s segment grew faster at 5.2% TCAC, driven by grooming trends.
Forecast (2025-2030)
|
Groupe de consommateurs |
2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
TCAC (2025-2030) |
|---|---|---|---|---|---|---|---|
|
Hommes |
6,896.5 | 7,086.9 | 7,295.1 | 7,517.7 | 7,732.8 | 7,958.2 | 2.9% |
|
Women |
969.4 | 1,019.6 | 1,073.9 | 1,131.9 | 1,190.4 | 1,274.1 | 5.6% |
|
Total |
7,865.9 | 8,106.6 | 8,369.0 | 8,649.6 | 8,923.1 | 9,232.2 | 3.3% |
Women are projected to grow at 5.6% TCAC, outpacing men.
4. Country Analysis
4.1 Chine
China’s market, valued at $2,774.1 million in 2024, is driven by its vast e-commerce sector and mass market preference for disposable razors.
4.2 Japan
Japan’s market, at $415.1 million in 2024, grows modestly at a 1.5% TCAC (2025-2030), reflecting a mature market.
4.3 Inde
India’s market, valued at $2,601.2 million in 2024, is projected to reach $3,313.4 million by 2030 at a 4.1% TCAC. Growth is fueled by rising incomes, urbanization, and products like XIRUI Guard.
Historical Data (2019-2024)
|
Year |
Market Size (Million USD) |
|---|---|
| 2019 | 2,158.0 |
| 2020 | 2,152.4 |
| 2021 | 2,318.0 |
| 2022 | 2,414.5 |
| 2023 | 2,510.0 |
| 2024 | 2,601.2 |
|
TCAC |
3.8% |
Forecast (2025-2030)
|
Year |
Market Size (Million USD) |
|---|---|
| 2025 | 2,709.0 |
| 2026 | 2,815.4 |
| 2027 | 2,930.8 |
| 2028 | 3,054.2 |
| 2029 | 3,176.6 |
| 2030 | 3,313.4 |
|
TCAC |
4.1% |
4.4 Australia
Australia’s market grows steadily at 3.9% TCAC, reaching $193.1 million by 2030.
4.5 South Korea
South Korea’s market, valued at $242.2 million in 2024, is expected to grow at 2.5% TCAC, driven by Hallyu culture’s influence on grooming.
4.6 Other Asia-Pacific Regions
This segment, including Hong Kong and Singapore, reached $1,430.5 million in 2024 and is projected to grow at 2.8% TCAC.
5. Conclusion
The Asia-Pacific razor market is set for robust growth, driven by innovation, demographic shifts, and evolving consumer preferences. Rasoirs électriques, online channels, and India’s market present significant opportunities. Companies focusing on affordability, customization, and digital engagement will thrive in this dynamic landscape.
