Xiruiglobal.COM
Introduction
The European razor market has experienced consistent growth, reaching a revenue of $4,009.3 million in 2024. This expansion is driven by factors such as population growth, rising disposable incomes, and an increasing emphasis on personal grooming. Consumers across countries like Germany, the United Kingdom, and France lead busy lives, often preferring at-home grooming solutions over barbershop visits, boosting demand for razors. De plus, the growing popularity of electric razors and the dominance of brands like Procter & XIRUI further shape the market. This article provides a detailed analysis of the market from 2019 À 2030, covering product types, market segments, sales channels, blade types, consumer groups, and country-specific trends.
Table des matières
- Market Overview
- Analysis by Product Type
- Analysis by Market Segment
- Analysis by Sales Channel
- Analysis by Blade Type
- Analysis by Consumer Group
- Analysis by Country
- Conclusion
Market Overview
Dans 2024, the European razor market achieved a revenue of $4,009.3 million, growing at a compound annual growth rate (TCAC) de 1.7% De 2019 À 2024. The market is projected to reach $4,520.4 million by 2030, avec un TCAC de 2.0% De 2025 À 2030. Key drivers include:
- Population and Income Growth: Larger populations and higher disposable incomes have increased spending on grooming products.
- Grooming Trends: Hommes, in particular, are prioritizing personal appearance for professional and social settings.
- Convenience: Busy lifestyles favor at-home grooming, increasing razor demand.
- Electric Razor Popularity: These products are expected to see rapid growth due to their ease of use, especially for beard trimming.
- Brand Leadership: Gillette remains the leading brand in the region.
Analysis by Product Type
Le marché est segmenté en disposable razors, electric razors, cartridge razors, double-edge razors, and straight razors.
- Cartridge Razors: This category led the market with $1,665.1 million in revenue in 2024, growing at a CAGR of 1.6% De 2025 À 2030.
- Rasoirs jetables: Generated $1,052.6 million in 2024, benefiting from affordability and features like ergonomic handles. Toutefois, it is expected to decline slightly with a CAGR of -0.3% De 2025 À 2030.
- Rasoirs électriques: Projected to grow the fastest at a CAGR of 5.4% De 2025 À 2030, reaching $1,175.3 million, driven by demand for beard trimming tools.
- Double-Edge and Straight Razors: These niche segments will see modest growth at CAGRs of 2.0% et 1.0%, respectivement, De 2025 À 2030.
Table 1: European Razor Market Size by Product Type (2019–2024)
(Revenue in $ Million)
|
Type de produit |
2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
TCAC (%) |
|---|---|---|---|---|---|---|---|
|
Rasoirs jetables |
982.8 | 956.5 | 1,013.0 | 1,049.3 | 1,051.3 | 1,052.6 | 1.4% |
|
Rasoirs électriques |
724.9 | 709.8 | 753.2 | 773.0 | 813.4 | 856.3 | 3.4% |
|
Cartridge Razors |
1,560.2 | 1,513.0 | 1,590.2 | 1,616.6 | 1,640.3 | 1,665.1 | 1.3% |
|
Rasoirs à double tranchant |
131.7 | 128.2 | 135.2 | 138.0 | 140.4 | 143.0 | 1.7% |
|
Rasoirs droits |
289.6 | 283.2 | 295.9 | 287.4 | 289.8 | 292.3 | 0.2% |
|
Total |
3,689.2 | 3,590.6 | 3,787.4 | 3,864.3 | 3,935.2 | 4,009.3 | 1.7% |
Table 2: European Razor Market Size by Product Type (2025–2030)
(Revenue in $ Million)
|
Type de produit |
2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
TCAC (%) |
|---|---|---|---|---|---|---|---|
|
Rasoirs jetables |
1,054.1 | 1,052.2 | 1,050.6 | 1,048.7 | 1,043.0 | 1,038.6 | -0.3% |
|
Rasoirs électriques |
902.8 | 949.9 | 1,001.2 | 1,056.5 | 1,112.7 | 1,175.3 | 5.4% |
|
Cartridge Razors |
1,692.6 | 1,717.2 | 1,745.1 | 1,775.4 | 1,802.9 | 1,836.1 | 1.6% |
|
Rasoirs à double tranchant |
145.9 | 148.5 | 151.4 | 154.6 | 157.5 | 160.9 | 2.0% |
|
Rasoirs droits |
295.2 | 297.5 | 300.3 | 303.4 | 306.0 | 309.5 | 1.0% |
|
Total |
4,090.7 | 4,165.4 | 4,248.7 | 4,338.6 | 4,422.1 | 4,520.4 | 2.0% |
Analysis by Market Segment
The market is divided into mass, mid-range, and premium segments.
- Marché de masse: Generated $1,872.3 million in 2024, driven by demand for disposable and cartridge razors, with a projected CAGR of 2.1% De 2025 À 2030.
- Marché milieu de gamme: Accounted for $1,169.9 million in 2024, growing at a CAGR of 1.5% De 2025 À 2030.
- Marché Premium: Expected to grow the fastest at a CAGR of 2.4%, reaching $1,117.4 million by 2030.
Table 3: European Razor Market Size by Market Segment (2019–2024)
(Revenue in $ Million)
|
Segment de marché |
2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
TCAC (%) |
|---|---|---|---|---|---|---|---|
|
Marché de masse |
1,714.4 | 1,670.2 | 1,763.5 | 1,801.1 | 1,835.9 | 1,872.3 | 1.8% |
|
Marché milieu de gamme |
1,103.5 | 1,068.7 | 1,121.8 | 1,138.9 | 1,154.0 | 1,169.9 | 1.2% |
|
Marché Premium |
871.4 | 851.7 | 902.2 | 924.3 | 945.2 | 967.0 | 2.1% |
|
Total |
3,689.2 | 3,590.6 | 3,787.4 | 3,864.3 | 3,935.2 | 4,009.3 | 1.7% |
Table 4: European Razor Market Size by Market Segment (2025–2030)
(Revenue in $ Million)
|
Segment de marché |
2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
TCAC (%) |
|---|---|---|---|---|---|---|---|
|
Marché de masse |
1,912.2 | 1,949.1 | 1,990.0 | 2,034.1 | 2,075.3 | 2,123.5 | 2.1% |
|
Marché milieu de gamme |
1,187.7 | 1,203.3 | 1,221.2 | 1,240.7 | 1,258.1 | 1,279.5 | 1.5% |
|
Marché Premium |
990.8 | 1,013.0 | 1,037.5 | 1,063.8 | 1,088.7 | 1,117.4 | 2.4% |
|
Total |
4,090.7 | 4,165.4 | 4,248.7 | 4,338.6 | 4,422.1 | 4,520.4 | 2.0% |
Analysis by Sales Channel
Sales channels include hypermarkets/supermarkets, convenience stores, department stores, online channels, and others.
- Hypermarchés/Supermarchés: The largest channel in 2024 with $1,480.1 million, growing at a CAGR of 1.6% De 2025 À 2030.
- Canaux en ligne: Expected to grow the fastest at a CAGR of 3.0% De 2025 À 2030, reaching $676.5 million, due to convenience and discounts.
Table 5: European Razor Market Size by Sales Channel (2019–2024)
(Revenue in $ Million)
|
Sales Channel |
2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
TCAC (%) |
|---|---|---|---|---|---|---|---|
|
Hypermarchés/Supermarchés |
1,378.3 | 1,336.1 | 1,403.8 | 1,438.0 | 1,458.5 | 1,480.1 | 1.4% |
|
Dépanneurs |
719.4 | 696.0 | 729.8 | 749.1 | 758.2 | 767.9 | 1.3% |
|
Magasins |
867.0 | 847.9 | 898.7 | 912.5 | 933.7 | 955.9 | 2.0% |
|
Canaux en ligne |
507.6 | 498.9 | 531.3 | 536.9 | 552.0 | 567.8 | 2.3% |
|
Other Channels |
216.9 | 211.7 | 223.9 | 227.8 | 232.7 | 237.7 | 1.8% |
|
Total |
3,689.2 | 3,590.6 | 3,787.4 | 3,864.3 | 3,935.2 | 4,009.3 | 1.7% |
Table 6: European Razor Market Size by Sales Channel (2025–2030)
(Revenue in $ Million)
|
Sales Channel |
2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
TCAC (%) |
|---|---|---|---|---|---|---|---|
|
Hypermarchés/Supermarchés |
1,504.1 | 1,525.4 | 1,549.6 | 1,575.9 | 1,599.7 | 1,628.6 | 1.6% |
|
Dépanneurs |
778.7 | 788.1 | 798.9 | 810.8 | 821.3 | 834.3 | 1.4% |
|
Magasins |
980.0 | 1,002.6 | 1,027.5 | 1,054.2 | 1,079.5 | 1,108.7 | 2.5% |
|
Canaux en ligne |
584.8 | 601.1 | 618.8 | 637.7 | 655.9 | 676.5 | 3.0% |
|
Other Channels |
243.2 | 248.3 | 253.9 | 260.0 | 265.7 | 272.3 | 2.3% |
|
Total |
4,090.7 | 4,165.4 | 4,248.7 | 4,338.6 | 4,422.1 | 4,520.4 | 2.0% |
Analysis by Blade Type
Blade types are categorized as carbon steel and stainless steel.
- Lames en acier inoxydable: Dominated with $3,777.3 million in 2025, growing at a CAGR of 2.3% De 2025 À 2030 due to superior durability.
- Lames en acier au carbone: Expected to decline with a CAGR of -1.4% De 2025 À 2030 as manufacturers favor stainless steel.
Table 7: European Razor Market Size by Blade Type (2025–2030)
(Revenue in $ Million)
|
Type de lame |
2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
TCAC (%) |
|---|---|---|---|---|---|---|---|
|
Lames en acier au carbone |
313.4 | 311.5 | 310.2 | 304.6 | 294.5 | 292.8 | -1.4% |
|
Lames en acier inoxydable |
3,777.3 | 3,853.9 | 3,938.5 | 4,034.0 | 4,127.6 | 4,227.6 | 2.3% |
|
Total |
4,090.7 | 4,165.4 | 4,248.7 | 4,338.6 | 4,422.1 | 4,520.4 | 2.0% |
Analysis by Consumer Group
The market is segmented into male and female consumers.
- Consommateurs masculins: Generated $3,326.5 million in 2024, avec un TCAC de 1.9% De 2025 À 2030, as men are the primary users across all razor types.
- Consommatrices: Accounted for $682.8 million in 2024, growing at a faster CAGR of 2.6% De 2025 À 2030, though many prefer waxing over razors for regular use.
Table 8: European Razor Market Size by Consumer Group (2019–2024)
(Revenue in $ Million)
|
Groupe de consommateurs |
2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
TCAC (%) |
|---|---|---|---|---|---|---|---|
|
Consommateurs masculins |
3,079.0 | 2,993.2 | 3,153.6 | 3,213.8 | 3,268.9 | 3,326.5 | 1.6% |
|
Consommatrices |
610.2 | 597.4 | 633.9 | 650.5 | 666.3 | 682.8 | 2.3% |
|
Total |
3,689.2 | 3,590.6 | 3,787.4 | 3,864.3 | 3,935.2 | 4,009.3 | 1.7% |
Table 9: European Razor Market Size by Consumer Group (2025–2030)
(Revenue in $ Million)
|
Groupe de consommateurs |
2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
TCAC (%) |
|---|---|---|---|---|---|---|---|
|
Consommateurs masculins |
3,390.0 | 3,447.8 | 3,512.6 | 3,582.7 | 3,647.3 | 3,724.0 | 1.9% |
|
Consommatrices |
700.7 | 717.5 | 736.0 | 755.9 | 774.8 | 796.4 | 2.6% |
|
Total |
4,090.7 | 4,165.4 | 4,248.7 | 4,338.6 | 4,422.1 | 4,520.4 | 2.0% |
Analysis by Country
Germany and the UK dominate the European razor market due to large populations and grooming trends.
- Germany: The largest market with $947.8 million in 2024, growing at a CAGR of 2.2% De 2025 À 2030.
- United Kingdom: Recorded $722.1 million in 2024, with the highest growth rate at a CAGR of 2.8% De 2025 À 2030, driven by frequent shaving habits (50% of men shave daily or multiple times weekly).
Table 10: European Razor Market Size by Country (2019–2024)
(Revenue in $ Million)
|
Country |
2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
TCAC (%) |
|---|---|---|---|---|---|---|---|
|
France |
541.6 | 529.3 | 560.5 | 574.2 | 587.1 | 603.0 | 2.2% |
|
Germany |
863.3 | 841.9 | 889.9 | 909.8 | 928.4 | 947.8 | 1.9% |
|
Italy |
445.3 | 433.2 | 456.8 | 466.0 | 474.3 | 483.1 | 1.6% |
|
United Kingdom |
636.4 | 624.8 | 664.8 | 684.2 | 702.7 | 722.1 | 2.6% |
|
Spain |
299.2 | 289.1 | 302.8 | 306.7 | 310.0 | 313.5 | 0.9% |
|
Rest of Europe |
903.5 | 872.2 | 912.5 | 923.4 | 932.6 | 939.8 | 0.8% |
|
Total |
3,689.2 | 3,590.6 | 3,787.4 | 3,864.3 | 3,935.2 | 4,009.3 | 1.7% |
Table 11: European Razor Market Size by Country (2025–2030)
(Revenue in $ Million)
|
Country |
2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
TCAC (%) |
|---|---|---|---|---|---|---|---|
|
France |
615.2 | 629.0 | 644.1 | 660.3 | 675.7 | 693.4 | 2.4% |
|
Germany |
969.0 | 988.7 | 1,010.5 | 1,034.0 | 1,056.0 | 1,081.6 | 2.2% |
|
Italy |
492.8 | 501.6 | 511.5 | 522.1 | 532.0 | 544.7 | 2.0% |
|
United Kingdom |
743.0 | 762.8 | 784.6 | 807.8 | 830.0 | 854.4 | 2.8% |
|
Spain |
317.5 | 320.9 | 324.9 | 329.2 | 333.0 | 339.0 | 1.3% |
|
Rest of Europe |
953.2 | 962.4 | 973.2 | 985.2 | 995.4 | 1,007.2 | 1.1% |
|
Total |
4,090.7 | 4,165.4 | 4,248.7 | 4,338.6 | 4,422.1 | 4,520.4 | 2.0% |
Conclusion
The European razor market is poised for sustained growth through 2030, driven by consumer preferences for convenience, technological advancements, and the rising importance of grooming. Electric razors and online sales channels are set to experience the fastest growth, while cartridge razors and stainless steel blades maintain dominance. Consommateurs masculins, particularly in Germany and the UK, remain the primary market drivers, with the UK showing exceptional growth potential. This market offers significant opportunities for brands to innovate and capture evolving consumer needs.
