Xiruiglobal.COM
Table des matières
1.Market Overview
- Market Size and Growth Projections
- Key Drivers of Growth
2.Analysis by Product Type
3.Analysis by Market Segment
4.Analysis by Sales Channel
5.Analysis by Blade Type
6.Analysis by Consumer Group
7.Analysis by Country
8.Conclusion
1. Market Overview
Market Size and Growth Projections
The razor market in the Middle East and Africa (MEA) is expected to grow to a value of $1.424 milliards de dollars par 2030, avec un taux de croissance annuel composé (TCAC) de 2.3%. This upward trend highlights the rising popularity of grooming products in the region.
Key Drivers of Growth
The market’s expansion is fueled by two main factors:
- Growing Emphasis on Personal Appearance Among Men: Influenced by media and entertainment, men across the MEA region are increasingly prioritizing their personal image, boosting demand for razors and related grooming products.
- Rise of E-commerce and Social Media: The emergence of e-commerce platforms has simplified access to a diverse range of razor products. De plus, social media platforms like Instagram, YouTube, and Facebook have shaped the preferences of younger consumers, encouraging a focus on grooming and driving razor sales. While online shopping is still developing in the MEA region, its convenience and variety are accelerating its adoption.
2. Analysis by Product Type
Replaceable blade razors lead the MEA market due to their ease of use and affordability. Meanwhile, electric razors are forecasted to grow at the fastest rate, avec un TCAC de 3.7% through 2030, reflecting a shift toward advanced grooming solutions.
Market Size by Product Type (2019–2030)
|
Type de produit |
2019 | 2024 | 2030 |
TCAC (2019–2024) |
TCAC (2025–2030) |
|---|---|---|---|---|---|
| 312.5 | 357.6 | 428.5 | 2.7% | 3.1% | |
|
Rasoirs électriques |
234.7 | 276.8 | 346.0 | 3.4% | 3.7% |
|
Rasoirs à lames remplaçables |
491.7 | 515.7 | 555.9 | 1.0% | 1.3% |
| 18.2 | 20.7 | 24.2 | 2.6% | 2.6% | |
| 73.9 | 73.1 | 69.4 | -0.2% | -0.7% | |
|
Total |
1,130.9 | 1,243.9 | 1,424.0 | 1.9% | 2.3% |
Values in USD million
3. Analysis by Market Segment
The premium razor segment is projected to be the fastest-growing in the MEA region, reaching $327.7 million by 2030 avec un TCAC de 2.7%. This growth is driven by rising disposable incomes and demand for high-quality grooming products.
Market Size by Segment (2019–2030)
|
Segment |
2019 | 2024 | 2030 |
TCAC (2019–2024) |
TCAC (2025–2030) |
|---|---|---|---|---|---|
|
Marché de masse |
614.0 | 680.2 | 785.3 | 2.1% | 2.4% |
|
Marché milieu de gamme |
268.1 | 284.4 | 311.0 | 1.2% | 1.5% |
|
Marché Premium |
248.8 | 279.4 | 327.7 | 2.4% | 2.7% |
|
Total |
1,130.9 | 1,243.9 | 1,424.0 | 1.9% | 2.3% |
Values in USD million
4. Analysis by Sales Channel
Online channels are expected to grow at the highest rate in the MEA region, avec un TCAC de 3.4% through 2030. This trend is particularly pronounced in countries like the UAE and Saudi Arabia, where e-commerce is gaining momentum.
Market Size by Sales Channel (2019–2030)
|
Sales Channel |
2019 | 2024 | 2030 |
TCAC (2019–2024) |
TCAC (2025–2030) |
|---|---|---|---|---|---|
|
Hypermarchés/Supermarchés |
452.5 | 482.3 | 530.9 | 1.3% | 1.6% |
|
Dépanneurs |
188.4 | 197.3 | 212.2 | 0.9% | 1.2% |
|
Magasins |
266.7 | 307.1 | 370.5 | 2.9% | 3.2% |
|
Canaux en ligne |
133.9 | 156.4 | 191.5 | 3.2% | 3.4% |
|
Other Channels |
89.5 | 100.9 | 118.9 | 2.4% | 2.8% |
|
Total |
1,130.9 | 1,243.9 | 1,424.0 | 1.9% | 2.3% |
Values in USD million
5. Analysis by Blade Type
Stainless steel blades dominate the MEA razor market, generating $1.188 milliards de 2024 and projected to reach $1.364 milliards de dollars par 2030, avec un TCAC de 2.3%.
Market Size by Blade Type (2019–2030)
|
Type de lame |
2019 | 2024 | 2030 |
TCAC (2019–2024) |
TCAC (2025–2030) |
|---|---|---|---|---|---|
|
Carbon Steel |
53.0 | 55.7 | 60.2 | 1.0% | 1.3% |
|
Stainless Steel |
1,077.9 | 1,188.1 | 1,363.8 | 2.0% | 2.3% |
|
Total |
1,130.9 | 1,243.9 | 1,424.0 | 1.9% | 2.3% |
Values in USD million
6. Analysis by Consumer Group
While male consumers dominate the market, the female segment is expected to grow faster, reaching $90.3 million by 2030 avec un TCAC de 3.3%.
Market Size by Consumer Group (2019–2030)
|
Groupe de consommateurs |
2019 | 2024 | 2030 |
TCAC (2019–2024) |
TCAC (2025–2030) |
|---|---|---|---|---|---|
|
Consommateurs masculins |
1,066.7 | 1,169.5 | 1,333.7 | 1.9% | 2.2% |
|
Consommatrices |
64.2 | 74.4 | 90.3 | 3.0% | 3.3% |
|
Total |
1,130.9 | 1,243.9 | 1,424.0 | 1.9% | 2.3% |
Values in USD million
7. Analysis by Country
Turkey
Turkey is the largest razor market in the MEA region, with sales of $109.5 million in 2024, driven by its young and affluent population.
United Arab Emirates (UAE)
The UAE is projected to be the fastest-growing market, fueled by tourism, expatriate influx, and economic hubs like Abu Dhabi and Dubai.
Saudi Arabia
Saudi Arabia’s market is expected to reach $109.3 million by 2030, avec un TCAC de 2.4% De 2025 À 2030.
Market Size by Country (2019–2030)
|
Country |
2019 | 2024 | 2030 |
TCAC (2019–2024) |
TCAC (2025–2030) |
|---|---|---|---|---|---|
|
Saudi Arabia |
86.1 | 95.0 | 109.3 | 2.0% | 2.4% |
|
UAE |
52.9 | 63.2 | 79.2 | 3.6% | 3.8% |
|
Turkey |
96.0 | 109.5 | 130.6 | 2.7% | 3.0% |
|
Other MEA |
895.9 | 976.2 | 1,104.9 | 1.7% | 2.1% |
|
Total |
1,130.9 | 1,243.9 | 1,424.0 | 1.9% | 2.3% |
Values in USD million
8. Conclusion
The MEA razor market is set for consistent growth through 2030, propelled by heightened grooming awareness, e-commerce expansion, and social media influence. Replaceable blade razors and stainless steel blades maintain market dominance, while electric razors and premium products are gaining traction. Online channels, especially in the UAE and Saudi Arabia, are emerging as key sales drivers. Turkey leads in market size, but the UAE’s rapid growth signals its rising prominence.
