Taille et prévisions du marché nord-américain des rasoirs

Table des matières

1. Introduction

2. Market Overview

3. Analysis by Product Type

   • Rasoirs jetables

   • Rasoirs électriques

   • Rasoirs à lames remplaçables

   • Rasoirs à double tranchant

   • Rasoirs droits

4. Analysis by Market Segment

   • Marché de masse

   • Marché milieu de gamme

   • Marché Premium

5. Analysis by Sales Channel

   • Hypermarchés/Supermarchés

   • Dépanneurs

   • Magasins

   • Canaux en ligne

   • Other Channels

6. Analysis by Blade Type

   • Lames en acier au carbone

   • Lames en acier inoxydable

7. Analysis by Consumer Group

   • Consommateurs masculins

   • Consommatrices

8. Analysis by Country

   • United States

   • Canada

9. Conclusion

Introduction

Dans 2024, the North American razor market achieved a revenue of $3.1688 milliard. The market is expected to expand steadily in the coming years, fueled by growing enthusiasm among younger consumers for shaving and grooming, supported by prominent brands. Continuous advancements in product design and the rising middle-class population are projected to drive a compound annual growth rate (TCAC) de 1.7% over the forecast period. Technological innovations play a pivotal role, with the shift toward electric razors—prompted by the beard trend—enhancing styling options and user satisfaction, thus boosting market growth. De plus, North American women are increasingly prioritizing hygiene and skincare products tailored to specific skin types, such as oily or dry, opening further opportunities for razor manufacturers.

Market Overview

The North American razor market is experiencing an upward trend, propelled by heightened grooming interest among youth and a noticeable shift toward electric razors amid the popularity of beards. Innovations in technology and a growing middle class are key contributors to this expansion, though challenges arise from evolving consumer behaviors, particularly the reduced frequency of shaving due to beard trends.

Analysis by Product Type

Rasoirs jetables

Disposable razors remain a steady segment, valued for their affordability and convenience.

Rasoirs électriques

Electric razors are forecasted to achieve the highest CAGR of 6.2% through 2030, driven by their durability, cost-efficiency, and appeal in beard grooming. Usage in the U.S. rose from 80.22 million consumers in 2019 À 90.14 million by 2023.

Rasoirs à lames remplaçables

Dans 2024, replaceable blade razors commanded a 40% market share, favored for their ease of use, rapid shaving, and skin-friendly design. Multi-layer blades have gained traction over single-blade options, bolstered by strong marketing efforts.

Rasoirs à double tranchant

Double-edge razors maintain a niche presence with a slight decline in demand.

Rasoirs droits

Straight razors show modest growth, appealing to traditionalists.

Market Size by Product Type (2019-2024, $ Million)

Type de produit	2019	2020	2021	2022	2023	2024	TCAC (%)
Rasoirs jetables	790.4	770.2	813.4	829.2	831.7	844.2	1.3
Rasoirs électriques	519.9	539.1	573.1	613.9	647.3	685.7	5.7
Rasoirs à lames remplaçables	1,256.9	1,189.7	1,249.8	1,254.5	1,249.4	1,251.9	-0.1
Rasoirs à double tranchant	138.9	134.9	142.0	130.8	143.7	133.4	-0.8
Rasoirs droits	249.3	235.0	239.8	242.6	246.7	253.6	0.3
Total	2,955.4	2,868.8	3,018.1	3,071.1	3,118.9	3,168.8	1.4

Market Size by Product Type (2025-2030, $ Million)

Type de produit	2025	2026	2027	2028	2029	2030	TCAC (%)
Rasoirs jetables	857.9	869.8	883.1	897.4	909.9	925.0	1.5
Rasoirs électriques	721.4	760.5	803.1	849.0	895.8	975.9	6.2
Rasoirs à lames remplaçables	1,255.5	1,249.8	1,244.9	1,239.8	1,230.9	1,223.8	-0.5
Rasoirs à double tranchant	131.5	129.3	127.2	125.1	122.6	122.9	-1.4
Rasoirs droits	257.8	264.1	271.0	278.4	285.5	262.9	0.4
Total	3,224.0	3,273.5	3,329.3	3,389.7	3,444.6	3,510.5	1.7

Analysis by Market Segment

Marché de masse

The mass market led in 2024 with $1.5742 milliards de chiffre d’affaires, projected to reach $1.7364 milliards de dollars par 2030 at a CAGR of 1.6%. Comprising affordable options like disposable and single-blade razors made from materials such as polycarbonate, it caters to sensitive skin types.

Marché milieu de gamme

The mid-range segment shows stable growth, appealing to a balanced consumer base.

Marché Premium

The premium segment is set to grow fastest at a CAGR of 2.5%, driven by rising incomes and luxury preferences.

Market Size by Segment (2019-2024, $ Million)

Segment	2019	2020	2021	2022	2023	2024	TCAC (%)
Marché de masse	1,473.6	1,429.4	1,502.7	1,527.9	1,550.6	1,574.2	1.3
Marché milieu de gamme	938.1	907.3	951.1	964.3	975.7	987.7	1.0
Marché Premium	543.8	532.2	564.4	578.9	592.6	606.8	2.2
Total	2,955.4	2,868.8	3,018.1	3,071.1	3,118.9	3,168.8	1.4

Market Size by Segment (2025-2030, $ Million)

Segment	2025	2026	2027	2028	2029	2030	TCAC (%)
Marché de masse	1,600.5	1,623.9	1,650.4	1,679.1	1,705.1	1,736.4	1.6
Marché milieu de gamme	1,001.3	1,012.9	1,026.4	1,041.1	1,054.1	1,070.2	1.3
Marché Premium	622.2	636.7	652.5	669.5	685.5	703.9	2.5
Total	3,224.0	3,273.5	3,329.3	3,389.7	3,444.6	3,510.5	1.7

Analysis by Sales Channel

Hypermarchés/Supermarchés

Hypermarkets/supermarkets topped sales in 2024 with $1.1452 milliard, as North Americans prefer in-person shopping—40% visit weekly, et 84% value product inspection.

Dépanneurs

Convenience stores serve quick purchases with steady demand.

Magasins

Department stores show consistent growth in razor sales.

Canaux en ligne

Online sales are rising but lag behind physical stores.

Other Channels

Other outlets contribute modestly to the market.

Market Size by Sales Channel (2019-2024, $ Million)

Sales Channel	2019	2020	2021	2022	2023	2024	TCAC (%)
Hypermarchés/Supermarchés	1,088.2	1,052.4	1,103.1	1,118.2	1,131.4	1,145.2	1.0
Dépanneurs	542.9	524.3	548.6	555.3	561.0	566.9	0.9
Magasins	641.0	625.1	660.7	675.3	689.0	703.2	1.9
Canaux en ligne	474.1	463.7	491.6	504.0	515.7	527.9	2.2
Other Channels	209.2	203.3	214.2	218.2	221.8	225.6	1.5
Total	2,955.4	2,868.8	3,018.1	3,071.1	3,118.9	3,168.8	1.4

Market Size by Sales Channel (2025-2030, $ Million)

Sales Channel	2025	2026	2027	2028	2029	2030	TCAC (%)
Hypermarchés/Supermarchés	1,160.8	1,174.1	1,189.6	1,206.6	1,221.5	1,240.1	1.3
Dépanneurs	573.7	579.3	586.0	593.4	599.7	607.8	1.2
Magasins	718.6	732.9	748.8	765.7	781.6	800.0	2.2
Canaux en ligne	541.1	553.5	567.0	581.5	595.2	611.0	2.5
Other Channels	229.8	233.6	237.8	242.4	246.6	251.6	1.8
Total	3,224.0	3,273.5	3,329.3	3,389.7	3,444.6	3,510.5	1.7

Analysis by Blade Type

Lames en acier au carbone

Carbon steel blades are declining due to shorter lifespan and rust issues.

Lames en acier inoxydable

Stainless steel blades held a 95% share in 2024, valued for rust resistance, durability, and cost-effectiveness over multiple uses.

Market Size by Blade Type (2019-2024, $ Million)

Type de lame	2019	2020	2021	2022	2023	2024	TCAC (%)
Lames en acier au carbone	185.9	174.0	176.2	172.4	168.0	163.5	-2.5
Lames en acier inoxydable	2,769.5	2,694.9	2,841.9	2,898.7	2,950.9	3,005.3	1.7
Total	2,955.4	2,868.8	3,018.1	3,071.1	3,118.9	3,168.8	1.4

Market Size by Blade Type (2025-2030, $ Million)

Type de lame	2025	2026	2027	2028	2029	2030	TCAC (%)
Lames en acier au carbone	159.1	154.1	149.2	144.3	138.8	133.5	-3.4
Lames en acier inoxydable	3,064.9	3,119.4	3,180.1	3,245.4	3,305.8	3,377.0	2.0
Total	3,224.0	3,273.5	3,329.3	3,389.7	3,444.6	3,510.5	1.7

Analysis by Consumer Group

Consommateurs masculins

Males dominated in 2024 with an 85% share, with sales expected to hit $2.9817 milliards de dollars par 2030 at a CAGR of 1.7%.

Consommatrices

Female demand is growing, driven by skincare-focused products.

Market Size by Consumer Group (2019-2024, $ Million)

Groupe de consommateurs	2019	2020	2021	2022	2023	2024	TCAC (%)
Consommateurs masculins	2,521.3	2,446.4	2,572.7	2,616.8	2,656.5	2,697.9	1.4
Consommatrices	434.2	422.4	445.4	454.3	462.4	470.9	1.6
Total	2,955.4	2,868.8	3,018.1	3,071.1	3,118.9	3,168.8	1.4

Market Size by Consumer Group (2025-2030, $ Million)

Groupe de consommateurs	2025	2026	2027	2028	2029	2030	TCAC (%)
Consommateurs masculins	2,743.8	2,784.8	2,831.2	2,881.4	2,926.9	2,981.7	1.7
Consommatrices	480.2	488.7	498.1	508.3	517.7	528.8	2.0
Total	3,224.0	3,273.5	3,329.3	3,389.7	3,444.6	3,510.5	1.7

Analysis by Country

United States

The U.S. led with $2.8776 milliards de 2024, supported by major razor firms, though beard trends pose challenges.

Canada

Canada shows stronger growth at a CAGR of 3.2%, reaching $352.1 million by 2030.

Market Size by Country (2019-2024, $ Million)

Country	2019	2020	2021	2022	2023	2024	TCAC (%)
United States	2,704.5	2,621.3	2,753.4	2,797.5	2,836.6	2,877.6	1.3
Canada	250.9	247.6	264.7	273.6	282.3	291.2	3.0
Total	2,955.4	2,868.8	3,018.1	3,071.1	3,118.9	3,168.8	1.4

Market Size by Country (2025-2030, $ Million)

Country	2025	2026	2027	2028	2029	2030	TCAC (%)
United States	2,923.2	2,963.5	3,009.3	3,059.2	3,103.9	3,158.4	1.6
Canada	300.8	310.0	319.9	330.5	340.7	352.1	3.2
Total	3,224.0	3,273.5	3,329.3	3,389.7	3,444.6	3,510.5	1.7

Conclusion

The North American razor market is poised for growth, reaching $3.5105 milliards de dollars par 2030 at a CAGR of 1.7%. Electric razors and premium segments lead the charge, despite challenges from shifting grooming habits.