Xiruiglobal.COM
Table of contents:
1. Introduction and Market Overview
2. Market Segmentation by Product Type
- 2-1.Revenue by Product Type (2024, in Million USD)
- 2-2.Forecasted Market Size (2025-2030, in Million USD)
3. Market Segmentation by Blade Type
- 3-1.Revenue by Blade Type (2024, in Million USD)
- 3-2.Historical Market Size (2019-2024, in Million USD)
- 3-3.Forecasted Market Size (2025-2030, in Million USD)
4. Market Segmentation by Consumer Group
- 4-1.Revenue by Consumer Group (2024, in Million USD)
- 4-2.Historical Market Size (2019-2024, in Million USD)
- 4-3.Forecasted Market Size (2025-2030, in Million USD)
5. Market Segmentation by Distribution Channel
- 5-1.Revenue by Distribution Channel (2024, in Million USD)
- 5-2.Historical Market Size (2019-2024, in Million USD)
- 5-3.Forecasted Market Size (2025-2030, in Million USD)
6. Market Segmentation by Market Segment
- 6-1. Revenue by Market Segment (2024, in Million USD)
- 6-2. Historical Market Size (2019-2024, in Million USD)
- 6-3. Forecasted Market Size (2025-2030, in Million USD)
7. Geographical Analysis
- 7-1.Forecasted Market Size (2025-2030, in Million USD)
8. Market Trends and Insights
9. Conclusion
1. Introduction and Market Overview
The global razor market reached a revenue of $18.7612 billion in 2024 and is projected to grow to $21.9543 billion by 2030, with a compound annual growth rate (CAGR) of 2.7% during the forecast period (2025-2030). Key growth drivers include:
- Population growth in developing countries such as China, India, and Brazil.
- Rising disposable income and increased focus on personal grooming.
- Urbanization and the influence of Western culture in emerging markets.
However, trends like the rising popularity of beards and the “Movember” movement have restrained demand for non-electric razors, while boosting the electric razor segment.
2. Market Segmentation by Product Type
The market is segmented into five product types:
- Disposable razors
- Electric razors
- Replaceable blade razors
- Double-edge razors
- Straight razors
In 2024, replaceable blade razors led with a revenue of $6.6145 billion, followed by electric razors at $5.1689 billion. Electric razors are expected to grow the fastest, with a CAGR of 5.6% from 2025 to 2030, driven by demand for advanced grooming solutions.
Revenue by Product Type (2024, in Million USD)
|
Product Type |
Revenue (2024) |
|---|---|
|
Disposable Razors |
4,787.8 |
|
Electric Razors |
5,168.9 |
|
Replaceable Blade Razors |
6,614.5 |
|
Double-Edge Razors |
782.9 |
|
Straight Razors |
1,407.1 |
|
Total |
18,761.2 |
Forecasted Market Size (2025-2030, in Million USD)
|
Product Type |
2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
CAGR (2025-2030) |
|---|---|---|---|---|---|---|---|
| 4,870.2 | 4,943.2 | 5,024.7 | 5,112.2 | 5,190.3 | 5,283.7 | 1.6% | |
|
Electric Razors |
5,451.9 | 5,740.7 | 6,055.1 | 6,393.9 | 6,739.2 | 7,154.2 | 5.6% |
|
Replaceable Blade Razors |
6,721.8 | 6,807.5 | 6,901.7 | 7,000.4 | 7,082.4 | 7,180.8 | 1.3% |
| 792.1 | 799.8 | 809.0 | 818.6 | 826.3 | 839.0 | 1.2% | |
|
Straight Razors |
1,423.3 | 1,440.6 | 1,460.7 | 1,483.3 | 1,503.9 | 1,496.6 | 1.0% |
|
Total |
19,259.3 | 19,731.7 | 20,251.1 | 20,808.4 | 21,342.1 | 21,954.3 | 2.7% |
3. Market Segmentation by Blade Type
The market is divided into:
- Carbon steel blades
- Stainless steel blades
In 2024, stainless steel blades dominated with $17.5745 billion in revenue, compared to $1.1867 billion for carbon steel blades, due to their superior quality, rust resistance, and longer sharpness.
Revenue by Blade Type (2024, in Million USD)
|
Blade Type |
Revenue (2024) |
|---|---|
|
Carbon Steel Blades |
1,186.7 |
|
Stainless Steel Blades |
17,574.5 |
|
Total |
18,761.2 |
Historical Market Size (2019-2024, in Million USD)
|
Blade Type |
2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
CAGR (2019-2024) |
|---|---|---|---|---|---|---|---|
|
Carbon Steel Blades |
1,149.8 | 1,107.2 | 1,155.5 | 1,169.1 | 1,177.7 | 1,186.7 | 0.6% |
|
Stainless Steel Blades |
15,604.3 | 15,295.5 | 16,249.9 | 16,696.4 | 17,125.4 | 17,574.5 | 2.4% |
|
Total |
16,754.1 | 16,402.7 | 17,405.4 | 17,865.5 | 18,303.1 | 18,761.2 | 2.3% |
Forecasted Market Size (2025-2030, in Million USD)
|
Blade Type |
2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
CAGR (2025-2030) |
|---|---|---|---|---|---|---|---|
|
Carbon Steel Blades |
1,197.3 | 1,205.5 | 1,215.8 | 1,223.1 | 1,224.3 | 1,236.7 | 0.7% |
|
Stainless Steel Blades |
18,062.1 | 18,526.2 | 19,035.3 | 19,585.3 | 20,117.8 | 20,717.6 | 2.8% |
|
Total |
19,259.3 | 19,731.7 | 20,251.1 | 20,808.4 | 21,342.1 | 21,954.3 | 2.7% |
4. Market Segmentation by Consumer Group
The market is segmented into:
- Male consumers
- Female consumers
In 2024, male consumers contributed $16.1665 billion, driven by higher demand for shaving products, while female consumers accounted for $2.5947 billion. Female consumers are projected to grow faster, with a CAGR of 3.9% from 2025 to 2030, due to urbanization and the expanding beauty industry.
Revenue by Consumer Group (2024, in Million USD)
|
Consumer Group |
Revenue (2024) |
|---|---|
|
Male Consumers |
16,166.5 |
|
Female Consumers |
2,594.7 |
|
Total |
18,761.2 |
Historical Market Size (2019-2024, in Million USD)
|
Consumer Group |
2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
CAGR (2019-2024) |
|---|---|---|---|---|---|---|---|
|
Male Consumers |
14,565.4 | 14,235.2 | 15,078.9 | 15,450.1 | 15,800.2 | 16,166.5 | 2.1% |
|
Female Consumers |
2,188.7 | 2,167.6 | 2,326.6 | 2,415.4 | 2,502.9 | 2,594.7 | 3.5% |
|
Total |
16,754.1 | 16,402.7 | 17,405.4 | 17,865.5 | 18,303.1 | 18,761.2 | 2.3% |
Forecasted Market Size (2025-2030, in Million USD)
|
Consumer Group |
2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
CAGR (2025-2030) |
|---|---|---|---|---|---|---|---|
|
Male Consumers |
16,565.6 | 16,940.8 | 17,354.6 | 17,798.9 | 18,221.1 | 18,689.1 | 2.4% |
|
Female Consumers |
2,693.7 | 2,790.9 | 2,896.5 | 3,009.5 | 3,121.1 | 3,265.2 | 3.9% |
|
Total |
19,259.3 | 19,731.7 | 20,251.1 | 20,808.4 | 21,342.1 | 21,954.3 | 2.7% |
5. Market Segmentation by Distribution Channel
The market is segmented into:
- Hypermarkets/Supermarkets
- Convenience Stores
- Department Stores
- Online Channels
- Others (pharmacies, grocery stores, beauty stores)
In 2024, hypermarkets/supermarkets held the largest share at $6.4043 billion (34%), while online channels at $2.4929 billion are expected to grow the fastest with a CAGR of 3.7% from 2025 to 2030, driven by convenience and promotional offers.
Revenue by Distribution Channel (2024, in Million USD)
|
Distribution Channel |
Revenue (2024) |
|---|---|
|
Hypermarkets/Supermarkets |
6,404.3 |
|
Convenience Stores |
3,695.2 |
|
Department Stores |
4,837.9 |
|
Online Channels |
2,492.9 |
|
Others |
1,330.9 |
|
Total |
18,761.2 |
Historical Market Size (2019-2024, in Million USD)
|
Distribution Channel |
2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
CAGR (2019-2024) |
|---|---|---|---|---|---|---|---|
|
Hypermarkets/Supermarkets |
5,762.5 | 5,630.7 | 5,963.5 | 6,121.0 | 6,259.3 | 6,404.3 | 2.1% |
|
Convenience Stores |
3,416.1 | 3,320.3 | 3,497.5 | 3,572.3 | 3,632.4 | 3,695.2 | 1.6% |
|
Department Stores |
4,270.4 | 4,192.5 | 4,461.0 | 4,582.5 | 4,707.3 | 4,837.9 | 2.5% |
|
Online Channels |
2,121.9 | 2,099.6 | 2,251.6 | 2,325.1 | 2,407.0 | 2,492.9 | 3.3% |
|
Others |
1,183.1 | 1,159.6 | 1,231.9 | 1,264.6 | 1,297.0 | 1,330.9 | 2.4% |
|
Total |
16,754.1 | 16,402.7 | 17,405.4 | 17,865.5 | 18,303.1 | 18,761.2 | 2.3% |
Forecasted Market Size (2025-2030, in Million USD)
|
Distribution Channel |
2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
CAGR (2025-2030) |
|---|---|---|---|---|---|---|---|
|
Hypermarkets/Supermarkets |
6,562.6 | 6,711.8 | 6,876.6 | 7,054.0 | 7,223.0 | 7,418.2 | 2.5% |
|
Convenience Stores |
3,764.3 | 3,826.8 | 3,896.8 | 3,972.3 | 4,041.5 | 4,123.7 | 1.8% |
|
Department Stores |
4,979.4 | 5,114.7 | 5,262.6 | 5,421.0 | 5,573.8 | 5,747.7 | 2.9% |
|
Online Channels |
2,585.5 | 2,675.9 | 2,774.1 | 2,879.0 | 2,982.1 | 3,097.9 | 3.7% |
|
Others |
1,367.6 | 1,402.6 | 1,441.0 | 1,482.1 | 1,521.6 | 1,566.8 | 2.8% |
|
Total |
19,259.3 | 19,731.7 | 20,251.1 | 20,808.4 | 21,342.1 | 21,954.3 | 2.7% |
6. Market Segmentation by Market Segment
The market is divided into:
- Mass market
- Mid-range market
- Premium market
In 2024, the mass market led with $9.6144 billion, driven by affordability in regions like Asia-Pacific (e.g., India and China with GDP per capita of $2,731 and $13,136, respectively). The premium market is expected to grow the fastest at a CAGR of 3.3% from 2025 to 2030.
Revenue by Market Segment (2024, in Million USD)
|
Market Segment |
Revenue (2024) |
|---|---|
|
Mass Market |
9,614.4 |
|
Mid-Range Market |
5,390.8 |
|
Premium Market |
3,756.1 |
|
Total |
18,761.2 |
Historical Market Size (2019-2024, in Million USD)
|
Market Segment |
2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
CAGR (2019-2024) |
|---|---|---|---|---|---|---|---|
|
Mass Market |
8,557.6 | 8,383.6 | 8,902.0 | 9,143.3 | 9,373.4 | 9,614.4 | 2.4% |
|
Mid-Range Market |
4,953.1 | 4,822.1 | 5,088.1 | 5,192.9 | 5,289.6 | 5,390.8 | 1.7% |
|
Premium Market |
3,243.3 | 3,196.9 | 3,415.4 | 3,529.3 | 3,640.0 | 3,756.1 | 3.0% |
|
Total |
16,754.1 | 16,402.7 | 17,405.4 | 17,865.5 | 18,303.1 | 18,761.2 | 2.3% |
Forecasted Market Size (2025-2030, in Million USD)
|
Market Segment |
2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
CAGR (2025-2030) |
|---|---|---|---|---|---|---|---|
|
Mass Market |
9,876.2 | 10,125.2 | 10,398.6 | 10,691.9 | 10,973.5 | 11,295.9 | 2.7% |
|
Mid-Range Market |
5,501.7 | 5,603.6 | 5,717.1 | 5,839.5 | 5,953.3 | 6,087.0 | 2.0% |
|
Premium Market |
3,881.4 | 4,002.9 | 4,135.4 | 4,277.0 | 4,415.3 | 4,571.4 | 3.3% |
|
Total |
19,259.3 | 19,731.7 | 20,251.1 | 20,808.4 | 21,342.1 | 21,954.3 | 2.7% |
7. Geographical Analysis
In 2024, Asia-Pacific held the largest market share at 40.6% ($7.617 billion), followed by Europe (21.4%), North America (16.9%), Latin America (14.5%), and the Middle East & Africa (6.6%). Asia-Pacific’s dominance is due to its large population and economic growth in countries like China (36.4% of APAC revenue) and India (34.1% of APAC revenue).
Historical Market Size (2019-2024, in Million USD)
|
Region |
2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
CAGR (2019-2024) |
|---|---|---|---|---|---|---|---|
|
North America |
2,955.4 | 2,868.8 | 3,018.1 | 3,071.1 | 3,118.8 | 3,168.8 | 1.4% |
|
Europe |
3,689.2 | 3,590.6 | 3,787.4 | 3,864.3 | 3,935.2 | 4,009.3 | 1.7% |
|
Asia-Pacific |
6,599.4 | 6,500.7 | 6,940.2 | 7,166.9 | 7,386.8 | 7,617.0 | 2.9% |
|
Latin America |
2,379.1 | 2,339.4 | 2,493.2 | 2,570.1 | 2,644.4 | 2,722.3 | 2.7% |
|
Middle East & Africa |
1,130.9 | 1,103.2 | 1,166.5 | 1,193.1 | 1,217.9 | 1,243.9 | 1.9% |
|
Total |
16,754.1 | 16,402.7 | 17,405.4 | 17,865.5 | 18,303.1 | 18,761.2 | 2.3% |
Forecasted Market Size (2025-2030, in Million USD)
|
Region |
2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
CAGR (2025-2030) |
|---|---|---|---|---|---|---|---|
|
North America |
3,224.0 | 3,273.5 | 3,329.3 | 3,389.7 | 3,444.6 | 3,510.5 | 1.7% |
|
Europe |
4,090.7 | 4,165.4 | 4,248.7 | 4,338.6 | 4,422.1 | 4,520.4 | 2.0% |
|
Asia-Pacific |
7,865.9 | 8,106.6 | 8,369.0 | 8,649.6 | 8,923.1 | 9,232.2 | 3.3% |
|
Latin America |
2,806.5 | 2,887.5 | 2,976.1 | 3,070.9 | 3,162.9 | 3,267.2 | 3.1% |
|
Middle East & Africa |
1,272.3 | 1,298.7 | 1,328.1 | 1,359.6 | 1,389.4 | 1,424.0 | 2.3% |
|
Total |
19,259.3 | 19,731.7 | 20,251.1 | 20,808.4 | 21,342.1 | 21,954.3 | 2.7% |
8. Market Trends and Insights
- Beard Trends: The growing popularity of beards and “Movember” has reduced demand for non-electric razors, while increasing demand for electric razors for grooming.
- Competitive Dynamics: New entrants like Dollar Shave Club (Unilever) and XIRUI Group have intensified competition, forcing established players like Procter & Gamble (Gillette) to lower prices, impacting their revenue.
9. Conclusion
The global razor market is set for steady growth, driven by rising incomes and grooming awareness in developing regions. While non-electric razors dominate, electric razors are gaining traction. Asia-Pacific will remain the largest market, supported by population and economic factors, with the premium segment showing the fastest growth potential.
