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परिचय
The European razor market has experienced consistent growth, reaching a revenue of $4,009.3 million in 2024. This expansion is driven by factors such as population growth, rising disposable incomes, and an increasing emphasis on personal grooming. Consumers across countries like Germany, the United Kingdom, and France lead busy lives, often preferring at-home grooming solutions over barbershop visits, boosting demand for razors. इसके अतिरिक्त, the growing popularity of electric razors and the dominance of brands like Procter & XIRUI further shape the market. This article provides a detailed analysis of the market from 2019 तक 2030, covering product types, market segments, sales channels, blade types, consumer groups, and country-specific trends.
विषय-सूची
- मार्केट अवलोकन
- उत्पाद प्रकार द्वारा विश्लेषण
- बाजार खंड द्वारा विश्लेषण
- बिक्री चैनल द्वारा विश्लेषण
- ब्लेड प्रकार द्वारा विश्लेषण
- उपभोक्ता समूह द्वारा विश्लेषण
- देश द्वारा विश्लेषण
- समाप्ति
मार्केट अवलोकन
में 2024, the European razor market achieved a revenue of $4,009.3 million, growing at a compound annual growth rate (सीएजीआर) का 1.7% from 2019 तक 2024. The market is projected to reach $4,520.4 मिलियन बाय 2030, with a CAGR of 2.0% from 2025 तक 2030. Key drivers include:
- Population and Income Growth: Larger populations and higher disposable incomes have increased spending on grooming products.
- Grooming Trends: Men, in particular, are prioritizing personal appearance for professional and social settings.
- Convenience: Busy lifestyles favor at-home grooming, increasing razor demand.
- Electric Razor Popularity: These products are expected to see rapid growth due to their ease of use, especially for beard trimming.
- Brand Leadership: Gillette remains the leading brand in the region.
उत्पाद प्रकार द्वारा विश्लेषण
The market is segmented into disposable razors, electric razors, cartridge razors, double-edge razors, and straight razors.
- Cartridge Razors: This category led the market with $1,665.1 million in revenue in 2024, growing at a CAGR of 1.6% from 2025 तक 2030.
- डिस्पोजेबल रेज़र: Generated $1,052.6 million in 2024, benefiting from affordability and features like ergonomic handles. फिर भी, it is expected to decline slightly with a CAGR of -0.3% from 2025 तक 2030.
- इलेक्ट्रिक रेज़र: Projected to grow the fastest at a CAGR of 5.4% from 2025 तक 2030, तक पहुँचने $1,175.3 million, driven by demand for beard trimming tools.
- Double-Edge and Straight Razors: These niche segments will see modest growth at CAGRs of 2.0% और 1.0%, respectively, from 2025 तक 2030.
Table 1: European Razor Market Size by Product Type (2019–2024)
(Revenue in $ दस लाख)
|
उत्पाद प्रकार |
2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
सीएजीआर (%) |
|---|---|---|---|---|---|---|---|
|
डिस्पोजेबल रेज़र |
982.8 | 956.5 | 1,013.0 | 1,049.3 | 1,051.3 | 1,052.6 | 1.4% |
|
इलेक्ट्रिक रेज़र |
724.9 | 709.8 | 753.2 | 773.0 | 813.4 | 856.3 | 3.4% |
|
Cartridge Razors |
1,560.2 | 1,513.0 | 1,590.2 | 1,616.6 | 1,640.3 | 1,665.1 | 1.3% |
|
डबल-एज रेज़र |
131.7 | 128.2 | 135.2 | 138.0 | 140.4 | 143.0 | 1.7% |
|
स्ट्रेट रेज़र |
289.6 | 283.2 | 295.9 | 287.4 | 289.8 | 292.3 | 0.2% |
|
कुल |
3,689.2 | 3,590.6 | 3,787.4 | 3,864.3 | 3,935.2 | 4,009.3 | 1.7% |
Table 2: European Razor Market Size by Product Type (2025–2030)
(Revenue in $ दस लाख)
|
उत्पाद प्रकार |
2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
सीएजीआर (%) |
|---|---|---|---|---|---|---|---|
|
डिस्पोजेबल रेज़र |
1,054.1 | 1,052.2 | 1,050.6 | 1,048.7 | 1,043.0 | 1,038.6 | -0.3% |
|
इलेक्ट्रिक रेज़र |
902.8 | 949.9 | 1,001.2 | 1,056.5 | 1,112.7 | 1,175.3 | 5.4% |
|
Cartridge Razors |
1,692.6 | 1,717.2 | 1,745.1 | 1,775.4 | 1,802.9 | 1,836.1 | 1.6% |
|
डबल-एज रेज़र |
145.9 | 148.5 | 151.4 | 154.6 | 157.5 | 160.9 | 2.0% |
|
स्ट्रेट रेज़र |
295.2 | 297.5 | 300.3 | 303.4 | 306.0 | 309.5 | 1.0% |
|
कुल |
4,090.7 | 4,165.4 | 4,248.7 | 4,338.6 | 4,422.1 | 4,520.4 | 2.0% |
बाजार खंड द्वारा विश्लेषण
The market is divided into mass, mid-range, and premium segments.
- मास मार्केट: Generated $1,872.3 million in 2024, driven by demand for disposable and cartridge razors, with a projected CAGR of 2.1% from 2025 तक 2030.
- मिड-रेंज मार्केट: Accounted for $1,169.9 million in 2024, growing at a CAGR of 1.5% from 2025 तक 2030.
- प्रीमियम मार्केट: Expected to grow the fastest at a CAGR of 2.4%, तक पहुँचने $1,117.4 मिलियन बाय 2030.
Table 3: European Razor Market Size by Market Segment (2019–2024)
(Revenue in $ दस लाख)
|
Market Segment |
2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
सीएजीआर (%) |
|---|---|---|---|---|---|---|---|
|
मास मार्केट |
1,714.4 | 1,670.2 | 1,763.5 | 1,801.1 | 1,835.9 | 1,872.3 | 1.8% |
|
मिड-रेंज मार्केट |
1,103.5 | 1,068.7 | 1,121.8 | 1,138.9 | 1,154.0 | 1,169.9 | 1.2% |
|
प्रीमियम मार्केट |
871.4 | 851.7 | 902.2 | 924.3 | 945.2 | 967.0 | 2.1% |
|
कुल |
3,689.2 | 3,590.6 | 3,787.4 | 3,864.3 | 3,935.2 | 4,009.3 | 1.7% |
Table 4: European Razor Market Size by Market Segment (2025–2030)
(Revenue in $ दस लाख)
|
Market Segment |
2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
सीएजीआर (%) |
|---|---|---|---|---|---|---|---|
|
मास मार्केट |
1,912.2 | 1,949.1 | 1,990.0 | 2,034.1 | 2,075.3 | 2,123.5 | 2.1% |
|
मिड-रेंज मार्केट |
1,187.7 | 1,203.3 | 1,221.2 | 1,240.7 | 1,258.1 | 1,279.5 | 1.5% |
|
प्रीमियम मार्केट |
990.8 | 1,013.0 | 1,037.5 | 1,063.8 | 1,088.7 | 1,117.4 | 2.4% |
|
कुल |
4,090.7 | 4,165.4 | 4,248.7 | 4,338.6 | 4,422.1 | 4,520.4 | 2.0% |
बिक्री चैनल द्वारा विश्लेषण
Sales channels include hypermarkets/supermarkets, convenience stores, department stores, online channels, and others.
- हाइपरमार्केट/सुपरमार्केट: The largest channel in 2024 के साथ $1,480.1 million, growing at a CAGR of 1.6% from 2025 तक 2030.
- ऑनलाइन चैनल: Expected to grow the fastest at a CAGR of 3.0% from 2025 तक 2030, तक पहुँचने $676.5 million, due to convenience and discounts.
Table 5: European Razor Market Size by Sales Channel (2019–2024)
(Revenue in $ दस लाख)
|
बिक्री चैनल |
2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
सीएजीआर (%) |
|---|---|---|---|---|---|---|---|
|
हाइपरमार्केट/सुपरमार्केट |
1,378.3 | 1,336.1 | 1,403.8 | 1,438.0 | 1,458.5 | 1,480.1 | 1.4% |
|
सुलभ दुकान |
719.4 | 696.0 | 729.8 | 749.1 | 758.2 | 767.9 | 1.3% |
|
विभागीय स्टोर |
867.0 | 847.9 | 898.7 | 912.5 | 933.7 | 955.9 | 2.0% |
|
ऑनलाइन चैनल |
507.6 | 498.9 | 531.3 | 536.9 | 552.0 | 567.8 | 2.3% |
|
अन्य चैनल |
216.9 | 211.7 | 223.9 | 227.8 | 232.7 | 237.7 | 1.8% |
|
कुल |
3,689.2 | 3,590.6 | 3,787.4 | 3,864.3 | 3,935.2 | 4,009.3 | 1.7% |
Table 6: European Razor Market Size by Sales Channel (2025–2030)
(Revenue in $ दस लाख)
|
बिक्री चैनल |
2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
सीएजीआर (%) |
|---|---|---|---|---|---|---|---|
|
हाइपरमार्केट/सुपरमार्केट |
1,504.1 | 1,525.4 | 1,549.6 | 1,575.9 | 1,599.7 | 1,628.6 | 1.6% |
|
सुलभ दुकान |
778.7 | 788.1 | 798.9 | 810.8 | 821.3 | 834.3 | 1.4% |
|
विभागीय स्टोर |
980.0 | 1,002.6 | 1,027.5 | 1,054.2 | 1,079.5 | 1,108.7 | 2.5% |
|
ऑनलाइन चैनल |
584.8 | 601.1 | 618.8 | 637.7 | 655.9 | 676.5 | 3.0% |
|
अन्य चैनल |
243.2 | 248.3 | 253.9 | 260.0 | 265.7 | 272.3 | 2.3% |
|
कुल |
4,090.7 | 4,165.4 | 4,248.7 | 4,338.6 | 4,422.1 | 4,520.4 | 2.0% |
ब्लेड प्रकार द्वारा विश्लेषण
Blade types are categorized as carbon steel and stainless steel.
- स्टेनलेस स्टील ब्लेड: Dominated with $3,777.3 million in 2025, growing at a CAGR of 2.3% from 2025 तक 2030 due to superior durability.
- कार्बन स्टील ब्लेड: Expected to decline with a CAGR of -1.4% from 2025 तक 2030 as manufacturers favor stainless steel.
Table 7: European Razor Market Size by Blade Type (2025–2030)
(Revenue in $ दस लाख)
|
ब्लेड प्रकार |
2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
सीएजीआर (%) |
|---|---|---|---|---|---|---|---|
|
कार्बन स्टील ब्लेड |
313.4 | 311.5 | 310.2 | 304.6 | 294.5 | 292.8 | -1.4% |
|
स्टेनलेस स्टील ब्लेड |
3,777.3 | 3,853.9 | 3,938.5 | 4,034.0 | 4,127.6 | 4,227.6 | 2.3% |
|
कुल |
4,090.7 | 4,165.4 | 4,248.7 | 4,338.6 | 4,422.1 | 4,520.4 | 2.0% |
उपभोक्ता समूह द्वारा विश्लेषण
The market is segmented into male and female consumers.
- पुरुष उपभोक्ता: Generated $3,326.5 million in 2024, with a CAGR of 1.9% from 2025 तक 2030, as men are the primary users across all razor types.
- महिला उपभोक्ता: Accounted for $682.8 million in 2024, growing at a faster CAGR of 2.6% from 2025 तक 2030, though many prefer waxing over razors for regular use.
Table 8: European Razor Market Size by Consumer Group (2019–2024)
(Revenue in $ दस लाख)
|
उपभोक्ता समूह |
2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
सीएजीआर (%) |
|---|---|---|---|---|---|---|---|
|
पुरुष उपभोक्ता |
3,079.0 | 2,993.2 | 3,153.6 | 3,213.8 | 3,268.9 | 3,326.5 | 1.6% |
|
महिला उपभोक्ता |
610.2 | 597.4 | 633.9 | 650.5 | 666.3 | 682.8 | 2.3% |
|
कुल |
3,689.2 | 3,590.6 | 3,787.4 | 3,864.3 | 3,935.2 | 4,009.3 | 1.7% |
Table 9: European Razor Market Size by Consumer Group (2025–2030)
(Revenue in $ दस लाख)
|
उपभोक्ता समूह |
2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
सीएजीआर (%) |
|---|---|---|---|---|---|---|---|
|
पुरुष उपभोक्ता |
3,390.0 | 3,447.8 | 3,512.6 | 3,582.7 | 3,647.3 | 3,724.0 | 1.9% |
|
महिला उपभोक्ता |
700.7 | 717.5 | 736.0 | 755.9 | 774.8 | 796.4 | 2.6% |
|
कुल |
4,090.7 | 4,165.4 | 4,248.7 | 4,338.6 | 4,422.1 | 4,520.4 | 2.0% |
देश द्वारा विश्लेषण
Germany and the UK dominate the European razor market due to large populations and grooming trends.
- Germany: The largest market with $947.8 million in 2024, growing at a CAGR of 2.2% from 2025 तक 2030.
- United Kingdom: Recorded $722.1 million in 2024, with the highest growth rate at a CAGR of 2.8% from 2025 तक 2030, driven by frequent shaving habits (50% of men shave daily or multiple times weekly).
Table 10: European Razor Market Size by Country (2019–2024)
(Revenue in $ दस लाख)
|
भूक्षेत्र |
2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
सीएजीआर (%) |
|---|---|---|---|---|---|---|---|
|
France |
541.6 | 529.3 | 560.5 | 574.2 | 587.1 | 603.0 | 2.2% |
|
Germany |
863.3 | 841.9 | 889.9 | 909.8 | 928.4 | 947.8 | 1.9% |
|
Italy |
445.3 | 433.2 | 456.8 | 466.0 | 474.3 | 483.1 | 1.6% |
|
United Kingdom |
636.4 | 624.8 | 664.8 | 684.2 | 702.7 | 722.1 | 2.6% |
|
Spain |
299.2 | 289.1 | 302.8 | 306.7 | 310.0 | 313.5 | 0.9% |
|
Rest of Europe |
903.5 | 872.2 | 912.5 | 923.4 | 932.6 | 939.8 | 0.8% |
|
कुल |
3,689.2 | 3,590.6 | 3,787.4 | 3,864.3 | 3,935.2 | 4,009.3 | 1.7% |
Table 11: European Razor Market Size by Country (2025–2030)
(Revenue in $ दस लाख)
|
भूक्षेत्र |
2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
सीएजीआर (%) |
|---|---|---|---|---|---|---|---|
|
France |
615.2 | 629.0 | 644.1 | 660.3 | 675.7 | 693.4 | 2.4% |
|
Germany |
969.0 | 988.7 | 1,010.5 | 1,034.0 | 1,056.0 | 1,081.6 | 2.2% |
|
Italy |
492.8 | 501.6 | 511.5 | 522.1 | 532.0 | 544.7 | 2.0% |
|
United Kingdom |
743.0 | 762.8 | 784.6 | 807.8 | 830.0 | 854.4 | 2.8% |
|
Spain |
317.5 | 320.9 | 324.9 | 329.2 | 333.0 | 339.0 | 1.3% |
|
Rest of Europe |
953.2 | 962.4 | 973.2 | 985.2 | 995.4 | 1,007.2 | 1.1% |
|
कुल |
4,090.7 | 4,165.4 | 4,248.7 | 4,338.6 | 4,422.1 | 4,520.4 | 2.0% |
समाप्ति
The European razor market is poised for sustained growth through 2030, driven by consumer preferences for convenience, technological advancements, and the rising importance of grooming. Electric razors and online sales channels are set to experience the fastest growth, while cartridge razors and stainless steel blades maintain dominance. Male consumers, particularly in Germany and the UK, remain the primary market drivers, with the UK showing exceptional growth potential. This market offers significant opportunities for brands to innovate and capture evolving consumer needs.