मध्य पूर्व और अफ्रीका रेजर बाजार विश्लेषण और पूर्वानुमान

विषय-सूची

1.मार्केट अवलोकन

• Market Size and Growth Projections
• Key Drivers of Growth

2.उत्पाद प्रकार द्वारा विश्लेषण

3.बाजार खंड द्वारा विश्लेषण

4.बिक्री चैनल द्वारा विश्लेषण

5.ब्लेड प्रकार द्वारा विश्लेषण

6.उपभोक्ता समूह द्वारा विश्लेषण

7.देश द्वारा विश्लेषण

8.समाप्ति

1. मार्केट अवलोकन

Market Size and Growth Projections

The razor market in the Middle East and Africa (MEA) is expected to grow to a value of $1.424 बिलियन बाय 2030, with a compound annual growth rate (सीएजीआर) का 2.3%. This upward trend highlights the rising popularity of grooming products in the region.

Key Drivers of Growth

The market’s expansion is fueled by two main factors:

• Growing Emphasis on Personal Appearance Among Men: Influenced by media and entertainment, men across the MEA region are increasingly prioritizing their personal image, boosting demand for razors and related grooming products.
• Rise of E-commerce and Social Media: The emergence of e-commerce platforms has simplified access to a diverse range of razor products. इसके अतिरिक्त, social media platforms like Instagram, YouTube, and Facebook have shaped the preferences of younger consumers, encouraging a focus on grooming and driving razor sales. While online shopping is still developing in the MEA region, its convenience and variety are accelerating its adoption.

2. उत्पाद प्रकार द्वारा विश्लेषण

Replaceable blade razors lead the MEA market due to their ease of use and affordability. Meanwhile, electric razors are forecasted to grow at the fastest rate, with a CAGR of 3.7% के माध्यम से 2030, reflecting a shift toward advanced grooming solutions.

उत्पाद प्रकार द्वारा बाजार का आकार (2019–2030)

उत्पाद प्रकार	2019	2024	2030	सीएजीआर (2019–2024)	सीएजीआर (2025–2030)
डिस्पोजेबल रेज़र	312.5	357.6	428.5	2.7%	3.1%
इलेक्ट्रिक रेज़र	234.7	276.8	346.0	3.4%	3.7%
बदली ब्लेड रेज़र	491.7	515.7	555.9	1.0%	1.3%
डबल-एज रेज़र	18.2	20.7	24.2	2.6%	2.6%
स्ट्रेट रेज़र	73.9	73.1	69.4	-0.2%	-0.7%
कुल	1,130.9	1,243.9	1,424.0	1.9%	2.3%

Values in USD million

3. बाजार खंड द्वारा विश्लेषण

The premium razor segment is projected to be the fastest-growing in the MEA region, तक पहुँचने $327.7 मिलियन बाय 2030 with a CAGR of 2.7%. This growth is driven by rising disposable incomes and demand for high-quality grooming products.

सेगमेंट द्वारा बाजार का आकार (2019–2030)

हिस्सा	2019	2024	2030	सीएजीआर (2019–2024)	सीएजीआर (2025–2030)
मास मार्केट	614.0	680.2	785.3	2.1%	2.4%
मिड-रेंज मार्केट	268.1	284.4	311.0	1.2%	1.5%
प्रीमियम मार्केट	248.8	279.4	327.7	2.4%	2.7%
कुल	1,130.9	1,243.9	1,424.0	1.9%	2.3%

Values in USD million

4. बिक्री चैनल द्वारा विश्लेषण

Online channels are expected to grow at the highest rate in the MEA region, with a CAGR of 3.4% के माध्यम से 2030. This trend is particularly pronounced in countries like the UAE and Saudi Arabia, where e-commerce is gaining momentum.

बिक्री चैनल द्वारा बाजार का आकार (2019–2030)

बिक्री चैनल	2019	2024	2030	सीएजीआर (2019–2024)	सीएजीआर (2025–2030)
हाइपरमार्केट/सुपरमार्केट	452.5	482.3	530.9	1.3%	1.6%
सुलभ दुकान	188.4	197.3	212.2	0.9%	1.2%
विभागीय स्टोर	266.7	307.1	370.5	2.9%	3.2%
ऑनलाइन चैनल	133.9	156.4	191.5	3.2%	3.4%
अन्य चैनल	89.5	100.9	118.9	2.4%	2.8%
कुल	1,130.9	1,243.9	1,424.0	1.9%	2.3%

Values in USD million

5. ब्लेड प्रकार द्वारा विश्लेषण

Stainless steel blades dominate the MEA razor market, generating $1.188 अरब में 2024 and projected to reach $1.364 बिलियन बाय 2030, with a CAGR of 2.3%.

ब्लेड प्रकार द्वारा बाजार का आकार (2019–2030)

ब्लेड प्रकार	2019	2024	2030	सीएजीआर (2019–2024)	सीएजीआर (2025–2030)
Carbon Steel	53.0	55.7	60.2	1.0%	1.3%
Stainless Steel	1,077.9	1,188.1	1,363.8	2.0%	2.3%
कुल	1,130.9	1,243.9	1,424.0	1.9%	2.3%

Values in USD million

6. उपभोक्ता समूह द्वारा विश्लेषण

While male consumers dominate the market, the female segment is expected to grow faster, तक पहुँचने $90.3 मिलियन बाय 2030 with a CAGR of 3.3%.

उपभोक्ता समूह द्वारा बाजार का आकार (2019–2030)

उपभोक्ता समूह	2019	2024	2030	सीएजीआर (2019–2024)	सीएजीआर (2025–2030)
पुरुष उपभोक्ता	1,066.7	1,169.5	1,333.7	1.9%	2.2%
महिला उपभोक्ता	64.2	74.4	90.3	3.0%	3.3%
कुल	1,130.9	1,243.9	1,424.0	1.9%	2.3%

Values in USD million

7. देश द्वारा विश्लेषण

Turkey

Turkey is the largest razor market in the MEA region, with sales of $109.5 million in 2024, driven by its young and affluent population.

United Arab Emirates (UAE)

The UAE is projected to be the fastest-growing market, fueled by tourism, expatriate influx, and economic hubs like Abu Dhabi and Dubai.

Saudi Arabia

Saudi Arabia’s market is expected to reach $109.3 मिलियन बाय 2030, with a CAGR of 2.4% from 2025 तक 2030.

देश द्वारा बाजार का आकार (2019–2030)

भूक्षेत्र	2019	2024	2030	सीएजीआर (2019–2024)	सीएजीआर (2025–2030)
Saudi Arabia	86.1	95.0	109.3	2.0%	2.4%
UAE	52.9	63.2	79.2	3.6%	3.8%
Turkey	96.0	109.5	130.6	2.7%	3.0%
Other MEA	895.9	976.2	1,104.9	1.7%	2.1%
कुल	1,130.9	1,243.9	1,424.0	1.9%	2.3%

Values in USD million

8. समाप्ति

The MEA razor market is set for consistent growth through 2030, propelled by heightened grooming awareness, e-commerce expansion, and social media influence. Replaceable blade razors and stainless steel blades maintain market dominance, while electric razors and premium products are gaining traction. Online channels, especially in the UAE and Saudi Arabia, are emerging as key sales drivers. Turkey leads in market size, but the UAE’s rapid growth signals its rising prominence.