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Table of Contents
- A New Chapter in the Middle East
- From Manufacturing to Intelligent Innovation
- Cutting-Edge Technology in Blade Making
- From a Chinese Workshop to Global Vanity Tables
- Conclusion: Shaping a New Dimension of Chinese Manufacturing
A New Chapter in the Middle East
In midsummer, the lush green landscape of Ningdu County comes alive with energy. Inside the bustling smart workshop of Jiangxi Xiurui Manufacturing Co., Ltd., located in the local industrial park, workers are rushing to complete an urgent order—30 million custom-made blades for a Middle Eastern client, set to launch in the regional market within a week.
According to Yan Caimin, Vice General Manager of Xiurui, the Middle East is a newly tapped market this year. To date, over 200 million blades have been exported to the region, with the company’s razors quickly gaining popularity among consumers.
From Manufacturing to Intelligent Innovation
“A tiny blade is no match for the determination of the Chinese people,” said Chairman Chen Jianhong, reflecting on his early ambition. A native of Chikan Village in Zhuzha Township, Ningdu County, Chen has always had a passion for fine craftsmanship. 안으로 2004, driven by a dream to break the monopoly of foreign brands in China’s blade market and establish a high-quality “Made in China” product, he arrived in Shanghai. Starting with humble OEM operations in a small alley, he founded Shanghai Xiurui Blade Manufacturing Co., 주식 회사.
Some patents:
“At that time, premium blade markets were dominated by brands from Europe, the U.S., and Japan. OEM profits were razor-thin,” Chen recalls. Determined to change that, he focused on technological breakthroughs. By 2008, Xiurui had broken into international markets across Europe, North America, and Southeast Asia, reaching an annual sales milestone of 10 million yuan.
안으로 2015, fueled by a deep connection to his hometown, Chen moved the company headquarters to Ningdu, 장시(江西)성. There, he established a modern, 50-acre technology park under the name Jiangxi Xiurui Manufacturing Co., 주식 회사. The company invested heavily in equipment upgrades and partnered with institutions like Shandong University and Jiangxi University of Science and Technology, securing over 100 utility patents. 안으로 2024, an additional 80 million yuan was invested to import smart production lines from Germany, significantly enhancing the precision, efficiency, and durability of their beauty razors.
After a decade of development, Xiurui has become a nationally recognized “Specialized, Refined, Differentiated, and Innovative” enterprise, a high-tech leader that not only helped draft the national group standard for eyebrow razors but also stands as a global powerhouse in the personal care and beauty tools industry.
Cutting-Edge Technology in Blade Making
Despite their size, 블레이드 demand exceptional raw materials and advanced manufacturing processes. In a highly competitive sector measured in millimeters, Chairman Chen has consistently prioritized innovation. Each year, more than 10% of Xiurui’s revenue is reinvested into R&D, supporting a professional team of over 30 engineers.
Xiurui collaborates closely with the Institute of Metal Research at the Chinese Academy of Sciences, developing industry-leading automation such as dual-sided blade packaging machines, wave-blade assembly lines, and China’s first automatic blade meshing system. These innovations place Xiurui at the forefront of domestic manufacturing technology.
Enhanced manufacturing techniques have extended the lifespan of Xiurui blades by up to 300% compared to similar products, offering safer and more comfortable user experiences. Notably, the company’s anti-rust technology has passed the test of Middle Eastern climates—proving effective even in 50°C high-salinity environments.
Precision is key: Xiurui blades now reach tolerances between 0.003 to 0.005 mm—one-tenth to one-twenty-seventh the diameter of a human hair—with an annual output of 3 billion units. According to VP Yan Caimin, the fully automated “meshing” system has increased productivity 42.8 times: “Where one person once processed 7,000 blades a day, now one operator manages 15 machines, each processing 20,000 blades daily.” Quality control has improved significantly, achieving a 99.5% inspection accuracy rate and zero blade-edge damage.
From a Chinese Workshop to Global Vanity Tables
As the sun sets over the hills of Ningdu, precision cutting continues on Xiurui’s automated lines. These smartly manufactured blades travel across eight time zones to fill shelves in Paris beauty stores, Dubai shopping malls, and Rio de Janeiro supermarkets—quietly telling the story of high-tech, small-format Chinese manufacturing.
How does a tiny beauty razor from Ningdu find its way to over 100 countries? How did Xiurui evolve from a contract manufacturer to a world-class brand? Through its blend of “European Quality + Chinese Speed,” Xiurui has carved out a unique competitive edge. From frost-resistant lubricants for Scandinavia to portable moisture-proof kits for Southeast Asia and corrosion-resistant coatings for the Middle East, the company’s “customization by country” strategy has helped it capture 80% of Europe’s mid-to-high-end eyebrow razor market.
Xiurui is now a strategic partner to giants like Procter & Gamble and Unilever. As the global beauty and personal care tools market continues to expand, Xiurui is not only chasing market opportunities but also building global R&D centers to localize innovation and respond swiftly to regional market trends—reshaping the global industry landscape, one blade at a time.
Conclusion: Shaping a New Dimension of Chinese Manufacturing
From refining a single blade to integrating with the global supply chain, from OEM manufacturing to setting industry standards, and from technology adoption to innovation export—Jiangxi Xiurui Manufacturing is cutting open new frontiers in the global market with its specialized and advanced approach.
As the slogan in their R&D center proclaims:
“We are not just cutting metal—we’re carving out a new dimension for Made-in-China.”
