Xiruiglobal.COM
The Saudi Arabia (Riyadh) Beauty and Hair Products Exhibition, held from April 21 to 23, 2025, at the Riyadh International Convention & Exhibition Center (RICEC), is a cornerstone event in the region’s beauty industry. As a company specializing in beauty tools, 시루이 was excited to participate in this prestigious exhibition to showcase our innovative products and engage with the vibrant Saudi market.
Our Participation
As one of the 346 exhibitors, we joined industry professionals and approximately 12,000 attendees over the three-day event, which was exclusively open to trade visitors from 12:00 to 20:00 each day. This platform allowed us to connect with retailers, wholesalers, distributors, and beauty experts, aligning perfectly with our goal to expand our presence in the Middle East.
Products Showcased
At our booth, we presented our flagship beauty tools, 포함:
면도날: Featuring a unique blade coating designed to reduce irritation, tailored to the hot and dry climate of Saudi Arabia.
Eyebrow Trimmers: Equipped with adjustable settings for precise grooming, catering to diverse consumer preferences.
면도기: Combining ergonomic design with durability, appealing to both functionality and aesthetic sensibilities.
These products were displayed with a focus on their suitability for the local market, reflecting regional beauty trends and consumer needs.
Exhibition Highlights
Our participation was marked by several standout moments:
Networking Opportunities: We held promising discussions with local retailers and distributors, laying the groundwork for potential partnerships to bring our products to Saudi consumers.
Interactive Demonstrations: We conducted live product trials and complimentary grooming sessions, allowing visitors to experience the quality and performance of our tools firsthand.
Influencer Engagement: A prominent beauty influencer visited our booth, sharing positive reviews with their followers, which amplified our brand visibility.
Feedback and Outcomes
Reach a cooperation agreement on site
The response from attendees was overwhelmingly positive. Visitors praised the durability, comfort, and innovative features of our tools, particularly the razor blades’ irritation-reducing technology. This feedback has provided valuable insights that will shape our future product development and marketing strategies. Additionally, the interest from industry stakeholders has opened doors for collaborations that could enhance our market reach in the region.
Conclusion
XIRUI participation in the Saudi Arabia (Riyadh) Beauty and Hair Products Exhibition was a resounding success. We are thrilled with the enthusiastic reception of our products, the meaningful connections we forged, and the opportunities that lie ahead. This experience has strengthened our commitment to delivering high-quality beauty tools and expanding our footprint in Saudi Arabia and beyond. We eagerly anticipate returning to this esteemed event in future editions.
