Xiruiglobal.COM
Índice
1.Executive Summary
2.Visão Geral do Mercado
2.1 Market Size and Growth
2.2 Key Market Drivers
2.3 Market Opportunities
3.Market Segmentation
3.1 By Product Type
3.2 By Market Segment
3.3 By Distribution Channel
3.4 By Blade Type
3.5 By Consumer Group
4.Country Analysis
4.1 China
4.2 Japan
4.3 India
4.4 Australia
4.5 South Korea
4.6 Other Asia-Pacific Regions
5.Conclusão
1. Executive Summary
The Asia-Pacific razor market was valued at $7,617.1 milhões em 2024 and is projected to reach $9,232.2 milhões por 2030, crescendo a uma taxa composta de crescimento anual (CAGR) de 3.3% during the forecast period (2025-2030). Key drivers include population growth, rapid urbanization, increased spending on personal care products, and continuous innovation in wet shaving technology. Among product types, electric razors are expected to exhibit the fastest growth, com um CAGR de 5.8% De 2025 Para 2030. Regionally, India is anticipated to lead with a CAGR of 4.1%, fueled by rising disposable incomes and e-commerce growth. The mass market segment, particularly lâminas de barbear descartáveis, remains dominant, especially in India and China.
2. Visão Geral do Mercado
2.1 Market Size and Growth
The Asia-Pacific razor market has shown consistent expansion, growing from $6,599.4 milhões em 2019 Para $7,617.1 milhões em 2024, reflecting a CAGR of 2.9%. Forecasts indicate continued growth, with the market expected to reach $9,232.2 milhões por 2030 at a CAGR of 3.3% De 2025 Para 2030.
2.2 Key Market Drivers
- Population Growth and Urbanization: The region’s expanding population and urban development are broadening the consumer base for grooming products.
- Increased Personal Care Spending: Rising disposable incomes are driving higher expenditure on personal care items.
- Innovation in Wet Shaving Products: Advances in blade technology and ergonomic designs are enhancing product appeal and functionality.
- Social Media and Modernization: The growing influence of social media, particularly among women, is shifting consumer behavior toward greater grooming focus.
2.3 Market Opportunities
- Customized Services for Men: Retail stores in countries like India, Hong Kong, and Singapore are offering tailored grooming experiences.
- Middle-Class Expansion: Razor companies are targeting the growing middle-class demographic with affordable options.
- Personalized Razor Demand: Consumers increasingly seek razors tailored to specific needs, such as design complexity or blade layers.
- Aging Population: The region’s aging populace is boosting demand for personal care products to address aging concerns.
3. Market Segmentation
3.1 By Product Type
The market comprises disposable razors, lâminas de barbear elétricas, lâminas de barbear de cartucho, lâminas de barbear de dois gumes, e lâminas de barbear retas.
Historical Data (2019-2024)
|
Tipo de Produto |
2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
CAGR (2019-2024) |
|---|---|---|---|---|---|---|---|
|
Lâminas de barbear descartáveis |
1,505.3 | 1,488.8 | 1,595.8 | 1,654.6 | 1,677.6 | 1,701.8 | 2.5% |
|
Lâminas de barbear elétricas |
2,338.2 | 2,319.6 | 2,493.9 | 2,593.4 | 2,739.1 | 2,894.4 | 4.4% |
|
Lâminas de barbear de cartucho |
1,923.7 | 1,881.4 | 1,994.2 | 2,044.4 | 2,089.4 | 2,133.5 | 2.1% |
|
Lâminas de barbear de borda dupla |
311.5 | 306.6 | 327.0 | 337.4 | 339.7 | 342.1 | 1.9% |
|
Lâminas de barbear retas |
520.7 | 504.3 | 529.3 | 537.1 | 541.0 | 545.2 | 0.9% |
|
Total |
6,599.4 | 6,500.7 | 6,940.2 | 7,166.9 | 7,386.8 | 7,617.1 | 2.9% |
Electric razors led growth at a 4.4% CAGR, driven by demand for convenience and advanced features.
Forecast (2025-2030)
|
Tipo de Produto |
2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
CAGR (2025-2030) |
|---|---|---|---|---|---|---|---|
|
Lâminas de barbear descartáveis |
1,728.8 | 1,752.8 | 1,780.1 | 1,809.9 | 1,836.8 | 1,869.5 | 1.6% |
|
Lâminas de barbear elétricas |
3,062.9 | 3,234.7 | 3,422.0 | 3,624.3 | 3,831.4 | 4,062.2 | 5.8% |
|
Lâminas de barbear de cartucho |
2,178.8 | 2,217.5 | 2,257.4 | 2,297.0 | 2,329.1 | 2,364.6 | 1.7% |
|
Lâminas de barbear de borda dupla |
345.1 | 347.4 | 350.3 | 352.9 | 354.5 | 357.3 | 0.7% |
|
Lâminas de barbear retas |
550.3 | 554.3 | 559.2 | 565.6 | 571.3 | 578.7 | 1.0% |
|
Total |
7,865.9 | 8,106.6 | 8,369.0 | 8,649.6 | 8,923.1 | 9,232.2 | 3.3% |
Electric razors are projected to grow fastest at 5.8% CAGR, reflecting technological advancements.
3.2 By Market Segment
Segments include mass market, gama média, and premium.
Historical Data (2019-2024)
|
Segmento de Mercado |
2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
CAGR (2019-2024) |
|---|---|---|---|---|---|---|---|
|
Mercado de massa |
3,483.8 | 3,434.6 | 3,669.9 | 3,792.9 | 3,912.5 | 4,037.8 | 3.0% |
|
Mid-Range |
1,989.7 | 1,947.1 | 2,065.0 | 2,118.3 | 2,168.6 | 2,221.1 | 2.2% |
|
Prémio |
1,125.9 | 1,119.0 | 1,205.4 | 1,255.8 | 1,305.7 | 1,358.1 | 3.8% |
|
Total |
6,599.4 | 6,500.7 | 6,940.2 | 7,166.9 | 7,386.8 | 7,617.1 | 2.9% |
The mass market, favoring disposable razors, dominates, especially in India and China.
Forecast (2025-2030)
|
Segmento de Mercado |
2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
CAGR (2025-2030) |
|---|---|---|---|---|---|---|---|
|
Mercado de massa |
4,173.2 | 4,304.4 | 4,447.4 | 4,600.4 | 4,749.8 | 4,918.4 | 3.3% |
|
Mid-Range |
2,278.1 | 2,331.8 | 2,390.7 | 2,453.7 | 2,513.7 | 2,582.4 | 2.5% |
|
Prémio |
1,414.6 | 1,470.4 | 1,530.9 | 1,595.5 | 1,659.7 | 1,731.4 | 4.1% |
|
Total |
7,865.9 | 8,106.6 | 8,369.0 | 8,649.6 | 8,923.1 | 9,232.2 | 3.3% |
The premium segment is expected to grow fastest at 4.1% CAGR.
3.3 By Distribution Channel
Channels include hypermarkets/supermarkets, lojas de conveniência, Grandes Armazéns, Canais online, e outros.
Historical Data (2019-2024)
|
Distribution Channel |
2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
CAGR (2019-2024) |
|---|---|---|---|---|---|---|---|
|
Hipermercados/Supermercados |
2,022.1 | 1,999.4 | 2,142.6 | 2,220.9 | 2,297.6 | 2,378.0 | 3.3% |
|
Lojas de Conveniência |
1,561.4 | 1,523.3 | 1,610.4 | 1,646.7 | 1,680.3 | 1,715.4 | 1.9% |
|
Grandes Armazéns |
1,887.4 | 1,858.7 | 1,983.8 | 2,048.0 | 2,110.3 | 2,175.4 | 2.9% |
|
Canais Online |
701.5 | 699.5 | 755.8 | 789.8 | 823.6 | 859.2 | 4.1% |
|
Outros canais |
427.0 | 420.0 | 447.6 | 461.6 | 475.0 | 489.0 | 2.8% |
|
Total |
6,599.4 | 6,500.7 | 6,940.2 | 7,166.9 | 7,386.8 | 7,617.1 | 2.9% |
Online channels grew at 4.1% CAGR, supported by rising internet penetration.
Forecast (2025-2030)
|
Distribution Channel |
2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
CAGR (2025-2030) |
|---|---|---|---|---|---|---|---|
|
Hipermercados/Supermercados |
2,464.9 | 2,549.7 | 2,641.9 | 2,740.6 | 2,837.6 | 2,946.6 | 3.6% |
|
Lojas de Conveniência |
1,753.5 | 1,788.6 | 1,827.5 | 1,869.0 | 1,907.8 | 1,952.8 | 2.2% |
|
Grandes Armazéns |
2,245.9 | 2,313.9 | 2,388.2 | 2,467.6 | 2,544.9 | 2,632.3 | 3.2% |
|
Canais Online |
897.5 | 935.5 | 976.7 | 1,020.7 | 1,064.5 | 1,113.4 | 4.4% |
|
Outros canais |
504.2 | 518.8 | 534.8 | 551.9 | 568.4 | 587.2 | 3.1% |
|
Total |
7,865.9 | 8,106.6 | 8,369.0 | 8,649.6 | 8,923.1 | 9,232.2 | 3.3% |
Online channels are projected to grow at 4.4% CAGR, led by China’s e-commerce boom.
3.4 By Blade Type
Segments include carbon steel and stainless steel blades.
Historical Data (2019-2024)
|
Tipo de lâmina |
2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
CAGR (2019-2024) |
|---|---|---|---|---|---|---|---|
|
Carbon Steel |
415.1 | 405.4 | 429.1 | 439.2 | 448.7 | 458.6 | 2.0% |
|
Stainless Steel |
6,184.3 | 6,095.3 | 6,511.2 | 6,727.7 | 6,938.1 | 7,158.5 | 3.0% |
|
Total |
6,599.4 | 6,500.7 | 6,940.2 | 7,166.9 | 7,386.8 | 7,617.1 | 2.9% |
Stainless steel blades dominate due to quality and durability.
Forecast (2025-2030)
|
Tipo de lâmina |
2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
CAGR (2025-2030) |
|---|---|---|---|---|---|---|---|
|
Carbon Steel |
469.3 | 479.3 | 490.3 | 502.0 | 513.1 | 525.9 | 2.3% |
|
Stainless Steel |
7,396.6 | 7,627.3 | 7,878.7 | 8,147.6 | 8,410.1 | 8,706.4 | 3.3% |
|
Total |
7,865.9 | 8,106.6 | 8,369.0 | 8,649.6 | 8,923.1 | 9,232.2 | 3.3% |
Stainless steel blades will maintain dominance at a 3.3% CAGR.
3.5 By Consumer Group
Segments include men and women.
Historical Data (2019-2024)
|
Grupo de Consumidores |
2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
CAGR (2019-2024) |
|---|---|---|---|---|---|---|---|
|
Homem |
5,886.7 | 5,782.1 | 6,155.4 | 6,338.3 | 6,513.9 | 6,697.7 | 2.6% |
|
Women |
712.7 | 718.6 | 784.8 | 828.6 | 872.8 | 919.4 | 5.2% |
|
Total |
6,599.4 | 6,500.7 | 6,940.2 | 7,166.9 | 7,386.8 | 7,617.1 | 2.9% |
Women’s segment grew faster at 5.2% CAGR, driven by grooming trends.
Forecast (2025-2030)
|
Grupo de Consumidores |
2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
CAGR (2025-2030) |
|---|---|---|---|---|---|---|---|
|
Homem |
6,896.5 | 7,086.9 | 7,295.1 | 7,517.7 | 7,732.8 | 7,958.2 | 2.9% |
|
Women |
969.4 | 1,019.6 | 1,073.9 | 1,131.9 | 1,190.4 | 1,274.1 | 5.6% |
|
Total |
7,865.9 | 8,106.6 | 8,369.0 | 8,649.6 | 8,923.1 | 9,232.2 | 3.3% |
Women are projected to grow at 5.6% CAGR, outpacing men.
4. Country Analysis
4.1 China
China’s market, valued at $2,774.1 milhões em 2024, is driven by its vast e-commerce sector and mass market preference for disposable razors.
4.2 Japan
Japan’s market, at $415.1 milhões em 2024, grows modestly at a 1.5% CAGR (2025-2030), reflecting a mature market.
4.3 India
India’s market, valued at $2,601.2 milhões em 2024, is projected to reach $3,313.4 milhões por 2030 at a 4.1% CAGR. Growth is fueled by rising incomes, urbanization, and products like XIRUI Guard.
Historical Data (2019-2024)
|
Year |
Market Size (Million USD) |
|---|---|
| 2019 | 2,158.0 |
| 2020 | 2,152.4 |
| 2021 | 2,318.0 |
| 2022 | 2,414.5 |
| 2023 | 2,510.0 |
| 2024 | 2,601.2 |
|
CAGR |
3.8% |
Forecast (2025-2030)
|
Year |
Market Size (Million USD) |
|---|---|
| 2025 | 2,709.0 |
| 2026 | 2,815.4 |
| 2027 | 2,930.8 |
| 2028 | 3,054.2 |
| 2029 | 3,176.6 |
| 2030 | 3,313.4 |
|
CAGR |
4.1% |
4.4 Australia
Australia’s market grows steadily at 3.9% CAGR, Alcance $193.1 milhões por 2030.
4.5 South Korea
South Korea’s market, valued at $242.2 milhões em 2024, is expected to grow at 2.5% CAGR, driven by Hallyu culture’s influence on grooming.
4.6 Other Asia-Pacific Regions
This segment, including Hong Kong and Singapore, reached $1,430.5 milhões em 2024 and is projected to grow at 2.8% CAGR.
5. Conclusão
The Asia-Pacific razor market is set for robust growth, driven by innovation, demographic shifts, and evolving consumer preferences. Electric razors, Canais online, and India’s market present significant opportunities. Companies focusing on affordability, customization, and digital engagement will thrive in this dynamic landscape.