Xiruiglobal.COM
Table of contents:
1. Introduction and Market Overview
2. Market Segmentation by Product Type
- 2-1.Revenue by Product Type (2024, in Million USD)
- 2-2.Forecasted Market Size (2025-2030, in Million USD)
3. Market Segmentation by Blade Type
- 3-1.Revenue by Blade Type (2024, in Million USD)
- 3-2.Historical Market Size (2019-2024, in Million USD)
- 3-3.Forecasted Market Size (2025-2030, in Million USD)
4. Market Segmentation by Consumer Group
- 4-1.Revenue by Consumer Group (2024, in Million USD)
- 4-2.Historical Market Size (2019-2024, in Million USD)
- 4-3.Forecasted Market Size (2025-2030, in Million USD)
5. Market Segmentation by Distribution Channel
- 5-1.Revenue by Distribution Channel (2024, in Million USD)
- 5-2.Historical Market Size (2019-2024, in Million USD)
- 5-3.Forecasted Market Size (2025-2030, in Million USD)
6. Market Segmentation by Market Segment
- 6-1. Revenue by Market Segment (2024, in Million USD)
- 6-2. Historical Market Size (2019-2024, in Million USD)
- 6-3. Forecasted Market Size (2025-2030, in Million USD)
7. Geographical Analysis
- 7-1.Forecasted Market Size (2025-2030, in Million USD)
8. Market Trends and Insights
9. Conclusão
1. Introduction and Market Overview
The global razor market reached a revenue of $18.7612 billion in 2024 and is projected to grow to $21.9543 billion by 2030, with a compound annual growth rate (CAGR) de 2.7% during the forecast period (2025-2030). Key growth drivers include:
- Population growth in developing countries such as China, India, and Brazil.
- Rising disposable income and increased focus on personal grooming.
- Urbanization and the influence of Western culture in emerging markets.
No entanto, trends like the rising popularity of beards and the “Movember” movement have restrained demand for non-electric razors, while boosting the electric razor segment.
2. Market Segmentation by Product Type
The market is segmented into five product types:
- Disposable razors
- Electric razors
- Replaceable blade razors
- Double-edge razors
- Straight razors
Em 2024, replaceable blade razors led with a revenue of $6.6145 billion, followed by electric razors at $5.1689 billion. Electric razors are expected to grow the fastest, com um CAGR de 5.6% De 2025 Para 2030, driven by demand for advanced grooming solutions.
Revenue by Product Type (2024, in Million USD)
|
Tipo de Produto |
Revenue (2024) |
|---|---|
|
Lâminas de barbear descartáveis |
4,787.8 |
|
Lâminas de barbear elétricas |
5,168.9 |
|
Replaceable Blade Razors |
6,614.5 |
|
Lâminas de barbear de borda dupla |
782.9 |
|
Lâminas de barbear retas |
1,407.1 |
|
Total |
18,761.2 |
Forecasted Market Size (2025-2030, in Million USD)
|
Tipo de Produto |
2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
CAGR (2025-2030) |
|---|---|---|---|---|---|---|---|
| 4,870.2 | 4,943.2 | 5,024.7 | 5,112.2 | 5,190.3 | 5,283.7 | 1.6% | |
|
Lâminas de barbear elétricas |
5,451.9 | 5,740.7 | 6,055.1 | 6,393.9 | 6,739.2 | 7,154.2 | 5.6% |
|
Replaceable Blade Razors |
6,721.8 | 6,807.5 | 6,901.7 | 7,000.4 | 7,082.4 | 7,180.8 | 1.3% |
| 792.1 | 799.8 | 809.0 | 818.6 | 826.3 | 839.0 | 1.2% | |
|
Lâminas de barbear retas |
1,423.3 | 1,440.6 | 1,460.7 | 1,483.3 | 1,503.9 | 1,496.6 | 1.0% |
|
Total |
19,259.3 | 19,731.7 | 20,251.1 | 20,808.4 | 21,342.1 | 21,954.3 | 2.7% |
3. Market Segmentation by Blade Type
The market is divided into:
- Carbon steel blades
- Stainless steel blades
Em 2024, stainless steel blades dominated with $17.5745 billion in revenue, compared to $1.1867 billion for carbon steel blades, due to their superior quality, rust resistance, and longer sharpness.
Revenue by Blade Type (2024, in Million USD)
|
Tipo de lâmina |
Revenue (2024) |
|---|---|
|
Lâminas de aço carbono |
1,186.7 |
|
Lâminas de aço inoxidável |
17,574.5 |
|
Total |
18,761.2 |
Historical Market Size (2019-2024, in Million USD)
|
Tipo de lâmina |
2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
CAGR (2019-2024) |
|---|---|---|---|---|---|---|---|
|
Lâminas de aço carbono |
1,149.8 | 1,107.2 | 1,155.5 | 1,169.1 | 1,177.7 | 1,186.7 | 0.6% |
|
Lâminas de aço inoxidável |
15,604.3 | 15,295.5 | 16,249.9 | 16,696.4 | 17,125.4 | 17,574.5 | 2.4% |
|
Total |
16,754.1 | 16,402.7 | 17,405.4 | 17,865.5 | 18,303.1 | 18,761.2 | 2.3% |
Forecasted Market Size (2025-2030, in Million USD)
|
Tipo de lâmina |
2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
CAGR (2025-2030) |
|---|---|---|---|---|---|---|---|
|
Lâminas de aço carbono |
1,197.3 | 1,205.5 | 1,215.8 | 1,223.1 | 1,224.3 | 1,236.7 | 0.7% |
|
Lâminas de aço inoxidável |
18,062.1 | 18,526.2 | 19,035.3 | 19,585.3 | 20,117.8 | 20,717.6 | 2.8% |
|
Total |
19,259.3 | 19,731.7 | 20,251.1 | 20,808.4 | 21,342.1 | 21,954.3 | 2.7% |
4. Market Segmentation by Consumer Group
O mercado é segmentado em:
- Consumidores do sexo masculino
- Female consumers
Em 2024, male consumers contributed $16.1665 billion, driven by higher demand for shaving products, while female consumers accounted for $2.5947 billion. Female consumers are projected to grow faster, com um CAGR de 3.9% De 2025 Para 2030, due to urbanization and the expanding beauty industry.
Revenue by Consumer Group (2024, in Million USD)
|
Grupo de Consumidores |
Revenue (2024) |
|---|---|
|
Consumidores do sexo masculino |
16,166.5 |
|
Consumidoras Femininas |
2,594.7 |
|
Total |
18,761.2 |
Historical Market Size (2019-2024, in Million USD)
|
Grupo de Consumidores |
2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
CAGR (2019-2024) |
|---|---|---|---|---|---|---|---|
|
Consumidores do sexo masculino |
14,565.4 | 14,235.2 | 15,078.9 | 15,450.1 | 15,800.2 | 16,166.5 | 2.1% |
|
Consumidoras Femininas |
2,188.7 | 2,167.6 | 2,326.6 | 2,415.4 | 2,502.9 | 2,594.7 | 3.5% |
|
Total |
16,754.1 | 16,402.7 | 17,405.4 | 17,865.5 | 18,303.1 | 18,761.2 | 2.3% |
Forecasted Market Size (2025-2030, in Million USD)
|
Grupo de Consumidores |
2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
CAGR (2025-2030) |
|---|---|---|---|---|---|---|---|
|
Consumidores do sexo masculino |
16,565.6 | 16,940.8 | 17,354.6 | 17,798.9 | 18,221.1 | 18,689.1 | 2.4% |
|
Consumidoras Femininas |
2,693.7 | 2,790.9 | 2,896.5 | 3,009.5 | 3,121.1 | 3,265.2 | 3.9% |
|
Total |
19,259.3 | 19,731.7 | 20,251.1 | 20,808.4 | 21,342.1 | 21,954.3 | 2.7% |
5. Market Segmentation by Distribution Channel
O mercado é segmentado em:
- Hipermercados/Supermercados
- Lojas de Conveniência
- Grandes Armazéns
- Canais Online
- Others (pharmacies, grocery stores, beauty stores)
Em 2024, hypermarkets/supermarkets held the largest share at $6.4043 billion (34%), while online channels at $2.4929 billion are expected to grow the fastest with a CAGR of 3.7% De 2025 Para 2030, driven by convenience and promotional offers.
Revenue by Distribution Channel (2024, in Million USD)
|
Distribution Channel |
Revenue (2024) |
|---|---|
|
Hipermercados/Supermercados |
6,404.3 |
|
Lojas de Conveniência |
3,695.2 |
|
Grandes Armazéns |
4,837.9 |
|
Canais Online |
2,492.9 |
|
Others |
1,330.9 |
|
Total |
18,761.2 |
Historical Market Size (2019-2024, in Million USD)
|
Distribution Channel |
2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
CAGR (2019-2024) |
|---|---|---|---|---|---|---|---|
|
Hipermercados/Supermercados |
5,762.5 | 5,630.7 | 5,963.5 | 6,121.0 | 6,259.3 | 6,404.3 | 2.1% |
|
Lojas de Conveniência |
3,416.1 | 3,320.3 | 3,497.5 | 3,572.3 | 3,632.4 | 3,695.2 | 1.6% |
|
Grandes Armazéns |
4,270.4 | 4,192.5 | 4,461.0 | 4,582.5 | 4,707.3 | 4,837.9 | 2.5% |
|
Canais Online |
2,121.9 | 2,099.6 | 2,251.6 | 2,325.1 | 2,407.0 | 2,492.9 | 3.3% |
|
Others |
1,183.1 | 1,159.6 | 1,231.9 | 1,264.6 | 1,297.0 | 1,330.9 | 2.4% |
|
Total |
16,754.1 | 16,402.7 | 17,405.4 | 17,865.5 | 18,303.1 | 18,761.2 | 2.3% |
Forecasted Market Size (2025-2030, in Million USD)
|
Distribution Channel |
2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
CAGR (2025-2030) |
|---|---|---|---|---|---|---|---|
|
Hipermercados/Supermercados |
6,562.6 | 6,711.8 | 6,876.6 | 7,054.0 | 7,223.0 | 7,418.2 | 2.5% |
|
Lojas de Conveniência |
3,764.3 | 3,826.8 | 3,896.8 | 3,972.3 | 4,041.5 | 4,123.7 | 1.8% |
|
Grandes Armazéns |
4,979.4 | 5,114.7 | 5,262.6 | 5,421.0 | 5,573.8 | 5,747.7 | 2.9% |
|
Canais Online |
2,585.5 | 2,675.9 | 2,774.1 | 2,879.0 | 2,982.1 | 3,097.9 | 3.7% |
|
Others |
1,367.6 | 1,402.6 | 1,441.0 | 1,482.1 | 1,521.6 | 1,566.8 | 2.8% |
|
Total |
19,259.3 | 19,731.7 | 20,251.1 | 20,808.4 | 21,342.1 | 21,954.3 | 2.7% |
6. Market Segmentation by Market Segment
The market is divided into:
- Mass market
- Mid-range market
- Premium market
Em 2024, the mass market led with $9.6144 billion, driven by affordability in regions like Asia-Pacific (e.g., India and China with GDP per capita of $2,731 e ainda $13,136, respetivamente). The premium market is expected to grow the fastest at a CAGR of 3.3% De 2025 Para 2030.
Revenue by Market Segment (2024, in Million USD)
|
Segmento de Mercado |
Revenue (2024) |
|---|---|
|
Mercado de massa |
9,614.4 |
|
Mercado de gama média |
5,390.8 |
|
Mercado Premium |
3,756.1 |
|
Total |
18,761.2 |
Historical Market Size (2019-2024, in Million USD)
|
Segmento de Mercado |
2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
CAGR (2019-2024) |
|---|---|---|---|---|---|---|---|
|
Mercado de massa |
8,557.6 | 8,383.6 | 8,902.0 | 9,143.3 | 9,373.4 | 9,614.4 | 2.4% |
|
Mercado de gama média |
4,953.1 | 4,822.1 | 5,088.1 | 5,192.9 | 5,289.6 | 5,390.8 | 1.7% |
|
Mercado Premium |
3,243.3 | 3,196.9 | 3,415.4 | 3,529.3 | 3,640.0 | 3,756.1 | 3.0% |
|
Total |
16,754.1 | 16,402.7 | 17,405.4 | 17,865.5 | 18,303.1 | 18,761.2 | 2.3% |
Forecasted Market Size (2025-2030, in Million USD)
|
Segmento de Mercado |
2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
CAGR (2025-2030) |
|---|---|---|---|---|---|---|---|
|
Mercado de massa |
9,876.2 | 10,125.2 | 10,398.6 | 10,691.9 | 10,973.5 | 11,295.9 | 2.7% |
|
Mercado de gama média |
5,501.7 | 5,603.6 | 5,717.1 | 5,839.5 | 5,953.3 | 6,087.0 | 2.0% |
|
Mercado Premium |
3,881.4 | 4,002.9 | 4,135.4 | 4,277.0 | 4,415.3 | 4,571.4 | 3.3% |
|
Total |
19,259.3 | 19,731.7 | 20,251.1 | 20,808.4 | 21,342.1 | 21,954.3 | 2.7% |
7. Geographical Analysis
Em 2024, Asia-Pacific held the largest market share at 40.6% ($7.617 billion), followed by Europe (21.4%), North America (16.9%), Latin America (14.5%), and the Middle East & Africa (6.6%). Asia-Pacific’s dominance is due to its large population and economic growth in countries like China (36.4% of APAC revenue) and India (34.1% of APAC revenue).
Historical Market Size (2019-2024, in Million USD)
|
Region |
2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
CAGR (2019-2024) |
|---|---|---|---|---|---|---|---|
|
North America |
2,955.4 | 2,868.8 | 3,018.1 | 3,071.1 | 3,118.8 | 3,168.8 | 1.4% |
|
Europe |
3,689.2 | 3,590.6 | 3,787.4 | 3,864.3 | 3,935.2 | 4,009.3 | 1.7% |
|
Asia-Pacific |
6,599.4 | 6,500.7 | 6,940.2 | 7,166.9 | 7,386.8 | 7,617.0 | 2.9% |
|
Latin America |
2,379.1 | 2,339.4 | 2,493.2 | 2,570.1 | 2,644.4 | 2,722.3 | 2.7% |
|
Middle East & Africa |
1,130.9 | 1,103.2 | 1,166.5 | 1,193.1 | 1,217.9 | 1,243.9 | 1.9% |
|
Total |
16,754.1 | 16,402.7 | 17,405.4 | 17,865.5 | 18,303.1 | 18,761.2 | 2.3% |
Forecasted Market Size (2025-2030, in Million USD)
|
Region |
2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
CAGR (2025-2030) |
|---|---|---|---|---|---|---|---|
|
North America |
3,224.0 | 3,273.5 | 3,329.3 | 3,389.7 | 3,444.6 | 3,510.5 | 1.7% |
|
Europe |
4,090.7 | 4,165.4 | 4,248.7 | 4,338.6 | 4,422.1 | 4,520.4 | 2.0% |
|
Asia-Pacific |
7,865.9 | 8,106.6 | 8,369.0 | 8,649.6 | 8,923.1 | 9,232.2 | 3.3% |
|
Latin America |
2,806.5 | 2,887.5 | 2,976.1 | 3,070.9 | 3,162.9 | 3,267.2 | 3.1% |
|
Middle East & Africa |
1,272.3 | 1,298.7 | 1,328.1 | 1,359.6 | 1,389.4 | 1,424.0 | 2.3% |
|
Total |
19,259.3 | 19,731.7 | 20,251.1 | 20,808.4 | 21,342.1 | 21,954.3 | 2.7% |
8. Market Trends and Insights
- Beard Trends: The growing popularity of beards and “Movember” has reduced demand for non-electric razors, while increasing demand for electric razors for grooming.
- Competitive Dynamics: New entrants like Dollar Shave Club (Unilever) e ainda XIRUI Group have intensified competition, forcing established players like Procter & Gamble (Gillette) to lower prices, impacting their revenue.
9. Conclusão
The global razor market is set for steady growth, driven by rising incomes and grooming awareness in developing regions. While non-electric razors dominate, electric razors are gaining traction. Asia-Pacific will remain the largest market, supported by population and economic factors, with the premium segment showing the fastest growth potential.