Xiruiglobal.COM
Índice
1.Visão Geral do Mercado
- Market Size and Growth Projections
- Key Drivers of Growth
2.Análise por tipo de produto
3.Análise por Segmento de Mercado
4.Análise por Canal de Vendas
5.Análise por tipo de lâmina
6.Análise por Grupo de Consumidores
7.Análise por país
8.Conclusão
1. Visão Geral do Mercado
Market Size and Growth Projections
The razor market in the Middle East and Africa (MEA) is expected to grow to a value of $1.424 billion by 2030, with a compound annual growth rate (CAGR) de 2.3%. This upward trend highlights the rising popularity of grooming products in the region.
Key Drivers of Growth
The market’s expansion is fueled by two main factors:
- Growing Emphasis on Personal Appearance Among Men: Influenced by media and entertainment, men across the MEA region are increasingly prioritizing their personal image, boosting demand for lâminas de barbear and related grooming products.
- Rise of E-commerce and Social Media: The emergence of e-commerce platforms has simplified access to a diverse range of razor products. Além disso, social media platforms like Instagram, YouTube, and Facebook have shaped the preferences of younger consumers, encouraging a focus on grooming and driving razor sales. While online shopping is still developing in the MEA region, its convenience and variety are accelerating its adoption.
2. Análise por tipo de produto
Replaceable blade razors lead the MEA market due to their ease of use and affordability. Meanwhile, electric razors are forecasted to grow at the fastest rate, com um CAGR de 3.7% through 2030, reflecting a shift toward advanced grooming solutions.
Market Size by Product Type (2019–2030)
|
Tipo de Produto |
2019 | 2024 | 2030 |
CAGR (2019–2024) |
CAGR (2025–2030) |
|---|---|---|---|---|---|
| 312.5 | 357.6 | 428.5 | 2.7% | 3.1% | |
|
Lâminas de barbear elétricas |
234.7 | 276.8 | 346.0 | 3.4% | 3.7% |
|
Replaceable Blade Razors |
491.7 | 515.7 | 555.9 | 1.0% | 1.3% |
| 18.2 | 20.7 | 24.2 | 2.6% | 2.6% | |
| 73.9 | 73.1 | 69.4 | -0.2% | -0.7% | |
|
Total |
1,130.9 | 1,243.9 | 1,424.0 | 1.9% | 2.3% |
Values in USD million
3. Análise por Segmento de Mercado
The premium razor segment is projected to be the fastest-growing in the MEA region, Alcance $327.7 milhões por 2030 com um CAGR de 2.7%. This growth is driven by rising disposable incomes and demand for high-quality grooming products.
Market Size by Segment (2019–2030)
|
Segment |
2019 | 2024 | 2030 |
CAGR (2019–2024) |
CAGR (2025–2030) |
|---|---|---|---|---|---|
|
Mercado de massa |
614.0 | 680.2 | 785.3 | 2.1% | 2.4% |
|
Mercado de gama média |
268.1 | 284.4 | 311.0 | 1.2% | 1.5% |
|
Mercado Premium |
248.8 | 279.4 | 327.7 | 2.4% | 2.7% |
|
Total |
1,130.9 | 1,243.9 | 1,424.0 | 1.9% | 2.3% |
Values in USD million
4. Análise por Canal de Vendas
Online channels are expected to grow at the highest rate in the MEA region, com um CAGR de 3.4% through 2030. This trend is particularly pronounced in countries like the UAE and Saudi Arabia, where e-commerce is gaining momentum.
Market Size by Sales Channel (2019–2030)
|
Canal de Vendas |
2019 | 2024 | 2030 |
CAGR (2019–2024) |
CAGR (2025–2030) |
|---|---|---|---|---|---|
|
Hipermercados/Supermercados |
452.5 | 482.3 | 530.9 | 1.3% | 1.6% |
|
Lojas de Conveniência |
188.4 | 197.3 | 212.2 | 0.9% | 1.2% |
|
Grandes Armazéns |
266.7 | 307.1 | 370.5 | 2.9% | 3.2% |
|
Canais Online |
133.9 | 156.4 | 191.5 | 3.2% | 3.4% |
|
Outros canais |
89.5 | 100.9 | 118.9 | 2.4% | 2.8% |
|
Total |
1,130.9 | 1,243.9 | 1,424.0 | 1.9% | 2.3% |
Values in USD million
5. Análise por tipo de lâmina
Stainless steel blades dominate the MEA razor market, generating $1.188 billion in 2024 and projected to reach $1.364 billion by 2030, com um CAGR de 2.3%.
Market Size by Blade Type (2019–2030)
|
Tipo de lâmina |
2019 | 2024 | 2030 |
CAGR (2019–2024) |
CAGR (2025–2030) |
|---|---|---|---|---|---|
|
Carbon Steel |
53.0 | 55.7 | 60.2 | 1.0% | 1.3% |
|
Stainless Steel |
1,077.9 | 1,188.1 | 1,363.8 | 2.0% | 2.3% |
|
Total |
1,130.9 | 1,243.9 | 1,424.0 | 1.9% | 2.3% |
Values in USD million
6. Análise por Grupo de Consumidores
While male consumers dominate the market, the female segment is expected to grow faster, Alcance $90.3 milhões por 2030 com um CAGR de 3.3%.
Market Size by Consumer Group (2019–2030)
|
Grupo de Consumidores |
2019 | 2024 | 2030 |
CAGR (2019–2024) |
CAGR (2025–2030) |
|---|---|---|---|---|---|
|
Consumidores do sexo masculino |
1,066.7 | 1,169.5 | 1,333.7 | 1.9% | 2.2% |
|
Consumidoras Femininas |
64.2 | 74.4 | 90.3 | 3.0% | 3.3% |
|
Total |
1,130.9 | 1,243.9 | 1,424.0 | 1.9% | 2.3% |
Values in USD million
7. Análise por país
Turkey
Turkey is the largest razor market in the MEA region, with sales of $109.5 milhões em 2024, driven by its young and affluent population.
United Arab Emirates (UAE)
The UAE is projected to be the fastest-growing market, fueled by tourism, expatriate influx, and economic hubs like Abu Dhabi and Dubai.
Saudi Arabia
Saudi Arabia’s market is expected to reach $109.3 milhões por 2030, com um CAGR de 2.4% De 2025 Para 2030.
Market Size by Country (2019–2030)
|
País |
2019 | 2024 | 2030 |
CAGR (2019–2024) |
CAGR (2025–2030) |
|---|---|---|---|---|---|
|
Saudi Arabia |
86.1 | 95.0 | 109.3 | 2.0% | 2.4% |
|
UAE |
52.9 | 63.2 | 79.2 | 3.6% | 3.8% |
|
Turkey |
96.0 | 109.5 | 130.6 | 2.7% | 3.0% |
|
Other MEA |
895.9 | 976.2 | 1,104.9 | 1.7% | 2.1% |
|
Total |
1,130.9 | 1,243.9 | 1,424.0 | 1.9% | 2.3% |
Values in USD million
8. Conclusão
The MEA razor market is set for consistent growth through 2030, propelled by heightened grooming awareness, e-commerce expansion, and social media influence. Replaceable blade razors and stainless steel blades maintain market dominance, while electric razors and premium products are gaining traction. Online channels, especially in the UAE and Saudi Arabia, are emerging as key sales drivers. Turkey leads in market size, but the UAE’s rapid growth signals its rising prominence.