Tamanho e previsão do mercado norte-americano Razor - Xiruiglobal.COM

Tamanho e previsão do mercado norte-americano Razor

Índice

  1. Introdução

  2. Visão Geral do Mercado

  3. Análise por tipo de produto

    • Lâminas de barbear descartáveis

    • Lâminas de barbear elétricas

    • Replaceable Blade Razors

    • Lâminas de barbear de borda dupla

    • Lâminas de barbear retas

  4. Análise por Segmento de Mercado

    • Mercado de massa

    • Mercado de gama média

    • Mercado Premium

  5. Análise por Canal de Vendas

    • Hipermercados/Supermercados

    • Lojas de Conveniência

    • Grandes Armazéns

    • Canais Online

    • Outros canais

  6. Análise por tipo de lâmina

    • Lâminas de aço carbono

    • Lâminas de aço inoxidável

  7. Análise por Grupo de Consumidores

    • Consumidores do sexo masculino

    • Consumidoras Femininas

  8. Análise por país

    • United States

    • Canada

  9. Conclusão

Introdução

Em 2024, the North American razor market achieved a revenue of $3.1688 billion. The market is expected to expand steadily in the coming years, fueled by growing enthusiasm among younger consumers for shaving and grooming, supported by prominent brands. Continuous advancements in product design and the rising middle-class population are projected to drive a compound annual growth rate (CAGR) de 1.7% over the forecast period. Technological innovations play a pivotal role, with the shift toward electric razors—prompted by the beard trend—enhancing styling options and user satisfaction, thus boosting market growth. Além disso, North American women are increasingly prioritizing hygiene and skincare products tailored to specific skin types, such as oily or dry, opening further opportunities for razor manufacturers.

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Visão Geral do Mercado

The North American razor market is experiencing an upward trend, propelled by heightened grooming interest among youth and a noticeable shift toward electric razors amid the popularity of beards. Innovations in technology and a growing middle class are key contributors to this expansion, though challenges arise from evolving consumer behaviors, particularly the reduced frequency of shaving due to beard trends.

Análise por tipo de produto

Lâminas de barbear descartáveis

Disposable razors remain a steady segment, valued for their affordability and convenience.

Lâminas de barbear elétricas

Electric razors are forecasted to achieve the highest CAGR of 6.2% through 2030, driven by their durability, cost-efficiency, and appeal in beard grooming. Usage in the U.S. rose from 80.22 million consumers in 2019 Para 90.14 milhões por 2023.

Replaceable Blade Razors

Em 2024, replaceable blade razors commanded a 40% market share, favored for their ease of use, rapid shaving, and skin-friendly design. Multi-layer blades have gained traction over single-blade options, bolstered by strong marketing efforts.

Lâminas de barbear de borda dupla

Double-edge razors maintain a niche presence with a slight decline in demand.

Lâminas de barbear retas

Straight razors show modest growth, appealing to traditionalists.

Market Size by Product Type (2019-2024, $ Milhões)

Tipo de Produto

2019 2020 2021 2022 2023 2024

CAGR (%)

Lâminas de barbear descartáveis

790.4 770.2 813.4 829.2 831.7 844.2 1.3

Lâminas de barbear elétricas

519.9 539.1 573.1 613.9 647.3 685.7 5.7

Replaceable Blade Razors

1,256.9 1,189.7 1,249.8 1,254.5 1,249.4 1,251.9 -0.1

Lâminas de barbear de borda dupla

138.9 134.9 142.0 130.8 143.7 133.4 -0.8

Lâminas de barbear retas

249.3 235.0 239.8 242.6 246.7 253.6 0.3

Total

2,955.4 2,868.8 3,018.1 3,071.1 3,118.9 3,168.8 1.4
Market Size by Product Type (2025-2030, $ Milhões)

Tipo de Produto

2025 2026 2027 2028 2029 2030

CAGR (%)

Lâminas de barbear descartáveis

857.9 869.8 883.1 897.4 909.9 925.0 1.5

Lâminas de barbear elétricas

721.4 760.5 803.1 849.0 895.8 975.9 6.2

Replaceable Blade Razors

1,255.5 1,249.8 1,244.9 1,239.8 1,230.9 1,223.8 -0.5

Lâminas de barbear de borda dupla

131.5 129.3 127.2 125.1 122.6 122.9 -1.4

Lâminas de barbear retas

257.8 264.1 271.0 278.4 285.5 262.9 0.4

Total

3,224.0 3,273.5 3,329.3 3,389.7 3,444.6 3,510.5 1.7

Análise por Segmento de Mercado

Mercado de massa

The mass market led in 2024 com $1.5742 billion in revenue, projected to reach $1.7364 billion by 2030 at a CAGR of 1.6%. Comprising affordable options like disposable and single-blade razors made from materials such as polycarbonate, it caters to sensitive skin types.

Mercado de gama média

The mid-range segment shows stable growth, appealing to a balanced consumer base.

Mercado Premium

The premium segment is set to grow fastest at a CAGR of 2.5%, driven by rising incomes and luxury preferences.

Market Size by Segment (2019-2024, $ Milhões)

Segment

2019 2020 2021 2022 2023 2024

CAGR (%)

Mercado de massa

1,473.6 1,429.4 1,502.7 1,527.9 1,550.6 1,574.2 1.3

Mercado de gama média

938.1 907.3 951.1 964.3 975.7 987.7 1.0

Mercado Premium

543.8 532.2 564.4 578.9 592.6 606.8 2.2

Total

2,955.4 2,868.8 3,018.1 3,071.1 3,118.9 3,168.8 1.4
Market Size by Segment (2025-2030, $ Milhões)

Segment

2025 2026 2027 2028 2029 2030

CAGR (%)

Mercado de massa

1,600.5 1,623.9 1,650.4 1,679.1 1,705.1 1,736.4 1.6

Mercado de gama média

1,001.3 1,012.9 1,026.4 1,041.1 1,054.1 1,070.2 1.3

Mercado Premium

622.2 636.7 652.5 669.5 685.5 703.9 2.5

Total

3,224.0 3,273.5 3,329.3 3,389.7 3,444.6 3,510.5 1.7

Análise por Canal de Vendas

Hipermercados/Supermercados

Hypermarkets/supermarkets topped sales in 2024 com $1.1452 billion, as North Americans prefer in-person shopping—40% visit weekly, e ainda 84% value product inspection.

Lojas de Conveniência

Convenience stores serve quick purchases with steady demand.

Grandes Armazéns

Department stores show consistent growth in razor sales.

Canais Online

Online sales are rising but lag behind physical stores.

Outros canais

Other outlets contribute modestly to the market.

Market Size by Sales Channel (2019-2024, $ Milhões)

Canal de Vendas

2019 2020 2021 2022 2023 2024

CAGR (%)

Hipermercados/Supermercados

1,088.2 1,052.4 1,103.1 1,118.2 1,131.4 1,145.2 1.0

Lojas de Conveniência

542.9 524.3 548.6 555.3 561.0 566.9 0.9

Grandes Armazéns

641.0 625.1 660.7 675.3 689.0 703.2 1.9

Canais Online

474.1 463.7 491.6 504.0 515.7 527.9 2.2

Outros canais

209.2 203.3 214.2 218.2 221.8 225.6 1.5

Total

2,955.4 2,868.8 3,018.1 3,071.1 3,118.9 3,168.8 1.4

Market Size by Sales Channel (2025-2030, $ Milhões)

Canal de Vendas

2025 2026 2027 2028 2029 2030

CAGR (%)

Hipermercados/Supermercados

1,160.8 1,174.1 1,189.6 1,206.6 1,221.5 1,240.1 1.3

Lojas de Conveniência

573.7 579.3 586.0 593.4 599.7 607.8 1.2

Grandes Armazéns

718.6 732.9 748.8 765.7 781.6 800.0 2.2

Canais Online

541.1 553.5 567.0 581.5 595.2 611.0 2.5

Outros canais

229.8 233.6 237.8 242.4 246.6 251.6 1.8

Total

3,224.0 3,273.5 3,329.3 3,389.7 3,444.6 3,510.5 1.7

Análise por tipo de lâmina

Lâminas de aço carbono

Carbon steel blades are declining due to shorter lifespan and rust issues.

Lâminas de aço inoxidável

Stainless steel blades held a 95% share in 2024, valued for rust resistance, Durabilidade, and cost-effectiveness over multiple uses.

Market Size by Blade Type (2019-2024, $ Milhões)

Tipo de lâmina

2019 2020 2021 2022 2023 2024

CAGR (%)

Lâminas de aço carbono

185.9 174.0 176.2 172.4 168.0 163.5 -2.5

Lâminas de aço inoxidável

2,769.5 2,694.9 2,841.9 2,898.7 2,950.9 3,005.3 1.7

Total

2,955.4 2,868.8 3,018.1 3,071.1 3,118.9 3,168.8 1.4

Market Size by Blade Type (2025-2030, $ Milhões)

Tipo de lâmina

2025 2026 2027 2028 2029 2030

CAGR (%)

Lâminas de aço carbono

159.1 154.1 149.2 144.3 138.8 133.5 -3.4

Lâminas de aço inoxidável

3,064.9 3,119.4 3,180.1 3,245.4 3,305.8 3,377.0 2.0

Total

3,224.0 3,273.5 3,329.3 3,389.7 3,444.6 3,510.5 1.7

Análise por Grupo de Consumidores

Consumidores do sexo masculino

Males dominated in 2024 with an 85% share, with sales expected to hit $2.9817 billion by 2030 at a CAGR of 1.7%.

Consumidoras Femininas

Female demand is growing, driven by skincare-focused products.

Market Size by Consumer Group (2019-2024, $ Milhões)

Grupo de Consumidores

2019 2020 2021 2022 2023 2024

CAGR (%)

Consumidores do sexo masculino

2,521.3 2,446.4 2,572.7 2,616.8 2,656.5 2,697.9 1.4

Consumidoras Femininas

434.2 422.4 445.4 454.3 462.4 470.9 1.6

Total

2,955.4 2,868.8 3,018.1 3,071.1 3,118.9 3,168.8 1.4

Market Size by Consumer Group (2025-2030, $ Milhões)

Grupo de Consumidores

2025 2026 2027 2028 2029 2030

CAGR (%)

Consumidores do sexo masculino

2,743.8 2,784.8 2,831.2 2,881.4 2,926.9 2,981.7 1.7

Consumidoras Femininas

480.2 488.7 498.1 508.3 517.7 528.8 2.0

Total

3,224.0 3,273.5 3,329.3 3,389.7 3,444.6 3,510.5 1.7

Análise por país

United States

The U.S. led with $2.8776 billion in 2024, supported by major razor firms, though beard trends pose challenges.

Canada

Canada shows stronger growth at a CAGR of 3.2%, Alcance $352.1 milhões por 2030.

Market Size by Country (2019-2024, $ Milhões)

País

2019 2020 2021 2022 2023 2024

CAGR (%)

United States

2,704.5 2,621.3 2,753.4 2,797.5 2,836.6 2,877.6 1.3

Canada

250.9 247.6 264.7 273.6 282.3 291.2 3.0

Total

2,955.4 2,868.8 3,018.1 3,071.1 3,118.9 3,168.8 1.4

Market Size by Country (2025-2030, $ Milhões)

País

2025 2026 2027 2028 2029 2030

CAGR (%)

United States

2,923.2 2,963.5 3,009.3 3,059.2 3,103.9 3,158.4 1.6

Canada

300.8 310.0 319.9 330.5 340.7 352.1 3.2

Total

3,224.0 3,273.5 3,329.3 3,389.7 3,444.6 3,510.5 1.7

Conclusão

The North American razor market is poised for growth, Alcance $3.5105 billion by 2030 at a CAGR of 1.7%. Electric razors and premium segments lead the charge, despite challenges from shifting grooming habits.

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