Índice
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Introdução
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Visão Geral do Mercado
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Análise por tipo de produto
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Lâminas de barbear descartáveis
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Lâminas de barbear elétricas
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Replaceable Blade Razors
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Lâminas de barbear de borda dupla
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Lâminas de barbear retas
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Análise por Segmento de Mercado
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Mercado de massa
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Mercado de gama média
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Mercado Premium
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Análise por Canal de Vendas
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Hipermercados/Supermercados
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Lojas de Conveniência
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Grandes Armazéns
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Canais Online
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Outros canais
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Análise por tipo de lâmina
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Lâminas de aço carbono
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Lâminas de aço inoxidável
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Análise por Grupo de Consumidores
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Consumidores do sexo masculino
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Consumidoras Femininas
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Análise por país
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United States
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Canada
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Conclusão
Introdução
Em 2024, the North American razor market achieved a revenue of $3.1688 billion. The market is expected to expand steadily in the coming years, fueled by growing enthusiasm among younger consumers for shaving and grooming, supported by prominent brands. Continuous advancements in product design and the rising middle-class population are projected to drive a compound annual growth rate (CAGR) de 1.7% over the forecast period. Technological innovations play a pivotal role, with the shift toward electric razors—prompted by the beard trend—enhancing styling options and user satisfaction, thus boosting market growth. Além disso, North American women are increasingly prioritizing hygiene and skincare products tailored to specific skin types, such as oily or dry, opening further opportunities for razor manufacturers.
Visão Geral do Mercado
The North American razor market is experiencing an upward trend, propelled by heightened grooming interest among youth and a noticeable shift toward electric razors amid the popularity of beards. Innovations in technology and a growing middle class are key contributors to this expansion, though challenges arise from evolving consumer behaviors, particularly the reduced frequency of shaving due to beard trends.
Análise por tipo de produto
Lâminas de barbear descartáveis
Disposable razors remain a steady segment, valued for their affordability and convenience.
Lâminas de barbear elétricas
Electric razors are forecasted to achieve the highest CAGR of 6.2% through 2030, driven by their durability, cost-efficiency, and appeal in beard grooming. Usage in the U.S. rose from 80.22 million consumers in 2019 Para 90.14 milhões por 2023.
Replaceable Blade Razors
Em 2024, replaceable blade razors commanded a 40% market share, favored for their ease of use, rapid shaving, and skin-friendly design. Multi-layer blades have gained traction over single-blade options, bolstered by strong marketing efforts.
Lâminas de barbear de borda dupla
Double-edge razors maintain a niche presence with a slight decline in demand.
Lâminas de barbear retas
Straight razors show modest growth, appealing to traditionalists.
Market Size by Product Type (2019-2024, $ Milhões)
Tipo de Produto |
2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
CAGR (%) |
---|---|---|---|---|---|---|---|
Lâminas de barbear descartáveis |
790.4 | 770.2 | 813.4 | 829.2 | 831.7 | 844.2 | 1.3 |
Lâminas de barbear elétricas |
519.9 | 539.1 | 573.1 | 613.9 | 647.3 | 685.7 | 5.7 |
Replaceable Blade Razors |
1,256.9 | 1,189.7 | 1,249.8 | 1,254.5 | 1,249.4 | 1,251.9 | -0.1 |
Lâminas de barbear de borda dupla |
138.9 | 134.9 | 142.0 | 130.8 | 143.7 | 133.4 | -0.8 |
Lâminas de barbear retas |
249.3 | 235.0 | 239.8 | 242.6 | 246.7 | 253.6 | 0.3 |
Total |
2,955.4 | 2,868.8 | 3,018.1 | 3,071.1 | 3,118.9 | 3,168.8 | 1.4 |
Market Size by Product Type (2025-2030, $ Milhões)
Tipo de Produto |
2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
CAGR (%) |
---|---|---|---|---|---|---|---|
857.9 | 869.8 | 883.1 | 897.4 | 909.9 | 925.0 | 1.5 | |
Lâminas de barbear elétricas |
721.4 | 760.5 | 803.1 | 849.0 | 895.8 | 975.9 | 6.2 |
Replaceable Blade Razors |
1,255.5 | 1,249.8 | 1,244.9 | 1,239.8 | 1,230.9 | 1,223.8 | -0.5 |
131.5 | 129.3 | 127.2 | 125.1 | 122.6 | 122.9 | -1.4 | |
Lâminas de barbear retas |
257.8 | 264.1 | 271.0 | 278.4 | 285.5 | 262.9 | 0.4 |
Total |
3,224.0 | 3,273.5 | 3,329.3 | 3,389.7 | 3,444.6 | 3,510.5 | 1.7 |
Análise por Segmento de Mercado
Mercado de massa
The mass market led in 2024 com $1.5742 billion in revenue, projected to reach $1.7364 billion by 2030 at a CAGR of 1.6%. Comprising affordable options like disposable and single-blade razors made from materials such as polycarbonate, it caters to sensitive skin types.
Mercado de gama média
The mid-range segment shows stable growth, appealing to a balanced consumer base.
Mercado Premium
The premium segment is set to grow fastest at a CAGR of 2.5%, driven by rising incomes and luxury preferences.
Market Size by Segment (2019-2024, $ Milhões)
Segment |
2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
CAGR (%) |
---|---|---|---|---|---|---|---|
Mercado de massa |
1,473.6 | 1,429.4 | 1,502.7 | 1,527.9 | 1,550.6 | 1,574.2 | 1.3 |
Mercado de gama média |
938.1 | 907.3 | 951.1 | 964.3 | 975.7 | 987.7 | 1.0 |
Mercado Premium |
543.8 | 532.2 | 564.4 | 578.9 | 592.6 | 606.8 | 2.2 |
Total |
2,955.4 | 2,868.8 | 3,018.1 | 3,071.1 | 3,118.9 | 3,168.8 | 1.4 |
Market Size by Segment (2025-2030, $ Milhões)
Segment |
2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
CAGR (%) |
---|---|---|---|---|---|---|---|
Mercado de massa |
1,600.5 | 1,623.9 | 1,650.4 | 1,679.1 | 1,705.1 | 1,736.4 | 1.6 |
Mercado de gama média |
1,001.3 | 1,012.9 | 1,026.4 | 1,041.1 | 1,054.1 | 1,070.2 | 1.3 |
Mercado Premium |
622.2 | 636.7 | 652.5 | 669.5 | 685.5 | 703.9 | 2.5 |
Total |
3,224.0 | 3,273.5 | 3,329.3 | 3,389.7 | 3,444.6 | 3,510.5 | 1.7 |
Análise por Canal de Vendas
Hipermercados/Supermercados
Hypermarkets/supermarkets topped sales in 2024 com $1.1452 billion, as North Americans prefer in-person shopping—40% visit weekly, e ainda 84% value product inspection.
Lojas de Conveniência
Convenience stores serve quick purchases with steady demand.
Grandes Armazéns
Department stores show consistent growth in razor sales.
Canais Online
Online sales are rising but lag behind physical stores.
Outros canais
Other outlets contribute modestly to the market.
Market Size by Sales Channel (2019-2024, $ Milhões)
Canal de Vendas |
2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
CAGR (%) |
---|---|---|---|---|---|---|---|
Hipermercados/Supermercados |
1,088.2 | 1,052.4 | 1,103.1 | 1,118.2 | 1,131.4 | 1,145.2 | 1.0 |
Lojas de Conveniência |
542.9 | 524.3 | 548.6 | 555.3 | 561.0 | 566.9 | 0.9 |
Grandes Armazéns |
641.0 | 625.1 | 660.7 | 675.3 | 689.0 | 703.2 | 1.9 |
Canais Online |
474.1 | 463.7 | 491.6 | 504.0 | 515.7 | 527.9 | 2.2 |
Outros canais |
209.2 | 203.3 | 214.2 | 218.2 | 221.8 | 225.6 | 1.5 |
Total |
2,955.4 | 2,868.8 | 3,018.1 | 3,071.1 | 3,118.9 | 3,168.8 | 1.4 |
Market Size by Sales Channel (2025-2030, $ Milhões)
Canal de Vendas |
2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
CAGR (%) |
---|---|---|---|---|---|---|---|
Hipermercados/Supermercados |
1,160.8 | 1,174.1 | 1,189.6 | 1,206.6 | 1,221.5 | 1,240.1 | 1.3 |
Lojas de Conveniência |
573.7 | 579.3 | 586.0 | 593.4 | 599.7 | 607.8 | 1.2 |
Grandes Armazéns |
718.6 | 732.9 | 748.8 | 765.7 | 781.6 | 800.0 | 2.2 |
Canais Online |
541.1 | 553.5 | 567.0 | 581.5 | 595.2 | 611.0 | 2.5 |
Outros canais |
229.8 | 233.6 | 237.8 | 242.4 | 246.6 | 251.6 | 1.8 |
Total |
3,224.0 | 3,273.5 | 3,329.3 | 3,389.7 | 3,444.6 | 3,510.5 | 1.7 |
Análise por tipo de lâmina
Lâminas de aço carbono
Carbon steel blades are declining due to shorter lifespan and rust issues.
Lâminas de aço inoxidável
Stainless steel blades held a 95% share in 2024, valued for rust resistance, Durabilidade, and cost-effectiveness over multiple uses.
Market Size by Blade Type (2019-2024, $ Milhões)
Tipo de lâmina |
2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
CAGR (%) |
---|---|---|---|---|---|---|---|
Lâminas de aço carbono |
185.9 | 174.0 | 176.2 | 172.4 | 168.0 | 163.5 | -2.5 |
Lâminas de aço inoxidável |
2,769.5 | 2,694.9 | 2,841.9 | 2,898.7 | 2,950.9 | 3,005.3 | 1.7 |
Total |
2,955.4 | 2,868.8 | 3,018.1 | 3,071.1 | 3,118.9 | 3,168.8 | 1.4 |
Market Size by Blade Type (2025-2030, $ Milhões)
Tipo de lâmina |
2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
CAGR (%) |
---|---|---|---|---|---|---|---|
Lâminas de aço carbono |
159.1 | 154.1 | 149.2 | 144.3 | 138.8 | 133.5 | -3.4 |
Lâminas de aço inoxidável |
3,064.9 | 3,119.4 | 3,180.1 | 3,245.4 | 3,305.8 | 3,377.0 | 2.0 |
Total |
3,224.0 | 3,273.5 | 3,329.3 | 3,389.7 | 3,444.6 | 3,510.5 | 1.7 |
Análise por Grupo de Consumidores
Consumidores do sexo masculino
Males dominated in 2024 with an 85% share, with sales expected to hit $2.9817 billion by 2030 at a CAGR of 1.7%.
Consumidoras Femininas
Female demand is growing, driven by skincare-focused products.
Market Size by Consumer Group (2019-2024, $ Milhões)
Grupo de Consumidores |
2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
CAGR (%) |
---|---|---|---|---|---|---|---|
Consumidores do sexo masculino |
2,521.3 | 2,446.4 | 2,572.7 | 2,616.8 | 2,656.5 | 2,697.9 | 1.4 |
Consumidoras Femininas |
434.2 | 422.4 | 445.4 | 454.3 | 462.4 | 470.9 | 1.6 |
Total |
2,955.4 | 2,868.8 | 3,018.1 | 3,071.1 | 3,118.9 | 3,168.8 | 1.4 |
Market Size by Consumer Group (2025-2030, $ Milhões)
Grupo de Consumidores |
2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
CAGR (%) |
---|---|---|---|---|---|---|---|
Consumidores do sexo masculino |
2,743.8 | 2,784.8 | 2,831.2 | 2,881.4 | 2,926.9 | 2,981.7 | 1.7 |
Consumidoras Femininas |
480.2 | 488.7 | 498.1 | 508.3 | 517.7 | 528.8 | 2.0 |
Total |
3,224.0 | 3,273.5 | 3,329.3 | 3,389.7 | 3,444.6 | 3,510.5 | 1.7 |
Análise por país
United States
The U.S. led with $2.8776 billion in 2024, supported by major razor firms, though beard trends pose challenges.
Canada
Canada shows stronger growth at a CAGR of 3.2%, Alcance $352.1 milhões por 2030.
Market Size by Country (2019-2024, $ Milhões)
País |
2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
CAGR (%) |
---|---|---|---|---|---|---|---|
United States |
2,704.5 | 2,621.3 | 2,753.4 | 2,797.5 | 2,836.6 | 2,877.6 | 1.3 |
Canada |
250.9 | 247.6 | 264.7 | 273.6 | 282.3 | 291.2 | 3.0 |
Total |
2,955.4 | 2,868.8 | 3,018.1 | 3,071.1 | 3,118.9 | 3,168.8 | 1.4 |
Market Size by Country (2025-2030, $ Milhões)
País |
2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
CAGR (%) |
---|---|---|---|---|---|---|---|
United States |
2,923.2 | 2,963.5 | 3,009.3 | 3,059.2 | 3,103.9 | 3,158.4 | 1.6 |
Canada |
300.8 | 310.0 | 319.9 | 330.5 | 340.7 | 352.1 | 3.2 |
Total |
3,224.0 | 3,273.5 | 3,329.3 | 3,389.7 | 3,444.6 | 3,510.5 | 1.7 |
Conclusão
The North American razor market is poised for growth, Alcance $3.5105 billion by 2030 at a CAGR of 1.7%. Electric razors and premium segments lead the charge, despite challenges from shifting grooming habits.