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Introduction
The European razor market has experienced consistent growth, reaching a revenue of $4,009.3 million in 2024. This expansion is driven by factors such as population growth, rising disposable incomes, and an increasing emphasis on personal grooming. Consumers across countries like Germany, the United Kingdom, and France lead busy lives, often preferring at-home grooming solutions over barbershop visits, boosting demand for razors. Additionally, the growing popularity of electric razors and the dominance of brands like Procter & XIRUI further shape the market. This article provides a detailed analysis of the market from 2019 to 2030, covering product types, market segments, sales channels, blade types, consumer groups, and country-specific trends.
Table of Contents
- Market Overview
- Analysis by Product Type
- Analysis by Market Segment
- Analysis by Sales Channel
- Analysis by Blade Type
- Analysis by Consumer Group
- Analysis by Country
- Conclusion
Market Overview
In 2024, the European razor market achieved a revenue of $4,009.3 million, growing at a compound annual growth rate (CAGR) of 1.7% from 2019 to 2024. The market is projected to reach $4,520.4 million by 2030, with a CAGR of 2.0% from 2025 to 2030. Key drivers include:
- Population and Income Growth: Larger populations and higher disposable incomes have increased spending on grooming products.
- Grooming Trends: Men, in particular, are prioritizing personal appearance for professional and social settings.
- Convenience: Busy lifestyles favor at-home grooming, increasing razor demand.
- Electric Razor Popularity: These products are expected to see rapid growth due to their ease of use, especially for beard trimming.
- Brand Leadership: Gillette remains the leading brand in the region.
Analysis by Product Type
The market is segmented into disposable razors, electric razors, cartridge razors, double-edge razors, and straight razors.
- Cartridge Razors: This category led the market with $1,665.1 million in revenue in 2024, growing at a CAGR of 1.6% from 2025 to 2030.
- Disposable Razors: Generated $1,052.6 million in 2024, benefiting from affordability and features like ergonomic handles. However, it is expected to decline slightly with a CAGR of -0.3% from 2025 to 2030.
- Electric Razors: Projected to grow the fastest at a CAGR of 5.4% from 2025 to 2030, reaching $1,175.3 million, driven by demand for beard trimming tools.
- Double-Edge and Straight Razors: These niche segments will see modest growth at CAGRs of 2.0% and 1.0%, respectively, from 2025 to 2030.
Table 1: European Razor Market Size by Product Type (2019–2024)
(Revenue in $ Million)
|
Product Type |
2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
CAGR (%) |
|---|---|---|---|---|---|---|---|
|
Disposable Razors |
982.8 | 956.5 | 1,013.0 | 1,049.3 | 1,051.3 | 1,052.6 | 1.4% |
|
Electric Razors |
724.9 | 709.8 | 753.2 | 773.0 | 813.4 | 856.3 | 3.4% |
|
Cartridge Razors |
1,560.2 | 1,513.0 | 1,590.2 | 1,616.6 | 1,640.3 | 1,665.1 | 1.3% |
|
Double-Edge Razors |
131.7 | 128.2 | 135.2 | 138.0 | 140.4 | 143.0 | 1.7% |
|
Straight Razors |
289.6 | 283.2 | 295.9 | 287.4 | 289.8 | 292.3 | 0.2% |
|
Total |
3,689.2 | 3,590.6 | 3,787.4 | 3,864.3 | 3,935.2 | 4,009.3 | 1.7% |
Table 2: European Razor Market Size by Product Type (2025–2030)
(Revenue in $ Million)
|
Product Type |
2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
CAGR (%) |
|---|---|---|---|---|---|---|---|
|
Disposable Razors |
1,054.1 | 1,052.2 | 1,050.6 | 1,048.7 | 1,043.0 | 1,038.6 | -0.3% |
|
Electric Razors |
902.8 | 949.9 | 1,001.2 | 1,056.5 | 1,112.7 | 1,175.3 | 5.4% |
|
Cartridge Razors |
1,692.6 | 1,717.2 | 1,745.1 | 1,775.4 | 1,802.9 | 1,836.1 | 1.6% |
|
Double-Edge Razors |
145.9 | 148.5 | 151.4 | 154.6 | 157.5 | 160.9 | 2.0% |
|
Straight Razors |
295.2 | 297.5 | 300.3 | 303.4 | 306.0 | 309.5 | 1.0% |
|
Total |
4,090.7 | 4,165.4 | 4,248.7 | 4,338.6 | 4,422.1 | 4,520.4 | 2.0% |
Analysis by Market Segment
The market is divided into mass, mid-range, and premium segments.
- Mass Market: Generated $1,872.3 million in 2024, driven by demand for disposable and cartridge razors, with a projected CAGR of 2.1% from 2025 to 2030.
- Mid-Range Market: Accounted for $1,169.9 million in 2024, growing at a CAGR of 1.5% from 2025 to 2030.
- Premium Market: Expected to grow the fastest at a CAGR of 2.4%, reaching $1,117.4 million by 2030.
Table 3: European Razor Market Size by Market Segment (2019–2024)
(Revenue in $ Million)
|
Market Segment |
2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
CAGR (%) |
|---|---|---|---|---|---|---|---|
|
Mass Market |
1,714.4 | 1,670.2 | 1,763.5 | 1,801.1 | 1,835.9 | 1,872.3 | 1.8% |
|
Mid-Range Market |
1,103.5 | 1,068.7 | 1,121.8 | 1,138.9 | 1,154.0 | 1,169.9 | 1.2% |
|
Premium Market |
871.4 | 851.7 | 902.2 | 924.3 | 945.2 | 967.0 | 2.1% |
|
Total |
3,689.2 | 3,590.6 | 3,787.4 | 3,864.3 | 3,935.2 | 4,009.3 | 1.7% |
Table 4: European Razor Market Size by Market Segment (2025–2030)
(Revenue in $ Million)
|
Market Segment |
2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
CAGR (%) |
|---|---|---|---|---|---|---|---|
|
Mass Market |
1,912.2 | 1,949.1 | 1,990.0 | 2,034.1 | 2,075.3 | 2,123.5 | 2.1% |
|
Mid-Range Market |
1,187.7 | 1,203.3 | 1,221.2 | 1,240.7 | 1,258.1 | 1,279.5 | 1.5% |
|
Premium Market |
990.8 | 1,013.0 | 1,037.5 | 1,063.8 | 1,088.7 | 1,117.4 | 2.4% |
|
Total |
4,090.7 | 4,165.4 | 4,248.7 | 4,338.6 | 4,422.1 | 4,520.4 | 2.0% |
Analysis by Sales Channel
Sales channels include hypermarkets/supermarkets, convenience stores, department stores, online channels, and others.
- Hypermarkets/Supermarkets: The largest channel in 2024 with $1,480.1 million, growing at a CAGR of 1.6% from 2025 to 2030.
- Online Channels: Expected to grow the fastest at a CAGR of 3.0% from 2025 to 2030, reaching $676.5 million, due to convenience and discounts.
Table 5: European Razor Market Size by Sales Channel (2019–2024)
(Revenue in $ Million)
|
Sales Channel |
2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
CAGR (%) |
|---|---|---|---|---|---|---|---|
|
Hypermarkets/Supermarkets |
1,378.3 | 1,336.1 | 1,403.8 | 1,438.0 | 1,458.5 | 1,480.1 | 1.4% |
|
Convenience Stores |
719.4 | 696.0 | 729.8 | 749.1 | 758.2 | 767.9 | 1.3% |
|
Department Stores |
867.0 | 847.9 | 898.7 | 912.5 | 933.7 | 955.9 | 2.0% |
|
Online Channels |
507.6 | 498.9 | 531.3 | 536.9 | 552.0 | 567.8 | 2.3% |
|
Other Channels |
216.9 | 211.7 | 223.9 | 227.8 | 232.7 | 237.7 | 1.8% |
|
Total |
3,689.2 | 3,590.6 | 3,787.4 | 3,864.3 | 3,935.2 | 4,009.3 | 1.7% |
Table 6: European Razor Market Size by Sales Channel (2025–2030)
(Revenue in $ Million)
|
Sales Channel |
2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
CAGR (%) |
|---|---|---|---|---|---|---|---|
|
Hypermarkets/Supermarkets |
1,504.1 | 1,525.4 | 1,549.6 | 1,575.9 | 1,599.7 | 1,628.6 | 1.6% |
|
Convenience Stores |
778.7 | 788.1 | 798.9 | 810.8 | 821.3 | 834.3 | 1.4% |
|
Department Stores |
980.0 | 1,002.6 | 1,027.5 | 1,054.2 | 1,079.5 | 1,108.7 | 2.5% |
|
Online Channels |
584.8 | 601.1 | 618.8 | 637.7 | 655.9 | 676.5 | 3.0% |
|
Other Channels |
243.2 | 248.3 | 253.9 | 260.0 | 265.7 | 272.3 | 2.3% |
|
Total |
4,090.7 | 4,165.4 | 4,248.7 | 4,338.6 | 4,422.1 | 4,520.4 | 2.0% |
Analysis by Blade Type
Blade types are categorized as carbon steel and stainless steel.
- Lame din oțel inoxidabil: Dominated with $3,777.3 million in 2025, growing at a CAGR of 2.3% from 2025 to 2030 due to superior durability.
- Carbon Steel Blades: Expected to decline with a CAGR of -1.4% from 2025 to 2030 as manufacturers favor stainless steel.
Table 7: European Razor Market Size by Blade Type (2025–2030)
(Revenue in $ Million)
|
Tip lamă |
2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
CAGR (%) |
|---|---|---|---|---|---|---|---|
|
Carbon Steel Blades |
313.4 | 311.5 | 310.2 | 304.6 | 294.5 | 292.8 | -1.4% |
|
Lame din oțel inoxidabil |
3,777.3 | 3,853.9 | 3,938.5 | 4,034.0 | 4,127.6 | 4,227.6 | 2.3% |
|
Total |
4,090.7 | 4,165.4 | 4,248.7 | 4,338.6 | 4,422.1 | 4,520.4 | 2.0% |
Analysis by Consumer Group
The market is segmented into male and female consumers.
- Male Consumers: Generated $3,326.5 million in 2024, with a CAGR of 1.9% from 2025 to 2030, as men are the primary users across all razor types.
- Female Consumers: Accounted for $682.8 million in 2024, growing at a faster CAGR of 2.6% from 2025 to 2030, though many prefer waxing over razors for regular use.
Table 8: European Razor Market Size by Consumer Group (2019–2024)
(Revenue in $ Million)
|
Consumer Group |
2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
CAGR (%) |
|---|---|---|---|---|---|---|---|
|
Male Consumers |
3,079.0 | 2,993.2 | 3,153.6 | 3,213.8 | 3,268.9 | 3,326.5 | 1.6% |
|
Female Consumers |
610.2 | 597.4 | 633.9 | 650.5 | 666.3 | 682.8 | 2.3% |
|
Total |
3,689.2 | 3,590.6 | 3,787.4 | 3,864.3 | 3,935.2 | 4,009.3 | 1.7% |
Table 9: European Razor Market Size by Consumer Group (2025–2030)
(Revenue in $ Million)
|
Consumer Group |
2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
CAGR (%) |
|---|---|---|---|---|---|---|---|
|
Male Consumers |
3,390.0 | 3,447.8 | 3,512.6 | 3,582.7 | 3,647.3 | 3,724.0 | 1.9% |
|
Female Consumers |
700.7 | 717.5 | 736.0 | 755.9 | 774.8 | 796.4 | 2.6% |
|
Total |
4,090.7 | 4,165.4 | 4,248.7 | 4,338.6 | 4,422.1 | 4,520.4 | 2.0% |
Analysis by Country
Germany and the UK dominate the European razor market due to large populations and grooming trends.
- Germany: The largest market with $947.8 million in 2024, growing at a CAGR of 2.2% from 2025 to 2030.
- United Kingdom: Recorded $722.1 million in 2024, with the highest growth rate at a CAGR of 2.8% from 2025 to 2030, driven by frequent shaving habits (50% of men shave daily or multiple times weekly).
Table 10: European Razor Market Size by Country (2019–2024)
(Revenue in $ Million)
|
Country |
2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
CAGR (%) |
|---|---|---|---|---|---|---|---|
|
France |
541.6 | 529.3 | 560.5 | 574.2 | 587.1 | 603.0 | 2.2% |
|
Germany |
863.3 | 841.9 | 889.9 | 909.8 | 928.4 | 947.8 | 1.9% |
|
Italy |
445.3 | 433.2 | 456.8 | 466.0 | 474.3 | 483.1 | 1.6% |
|
United Kingdom |
636.4 | 624.8 | 664.8 | 684.2 | 702.7 | 722.1 | 2.6% |
|
Spain |
299.2 | 289.1 | 302.8 | 306.7 | 310.0 | 313.5 | 0.9% |
|
Rest of Europe |
903.5 | 872.2 | 912.5 | 923.4 | 932.6 | 939.8 | 0.8% |
|
Total |
3,689.2 | 3,590.6 | 3,787.4 | 3,864.3 | 3,935.2 | 4,009.3 | 1.7% |
Table 11: European Razor Market Size by Country (2025–2030)
(Revenue in $ Million)
|
Country |
2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
CAGR (%) |
|---|---|---|---|---|---|---|---|
|
France |
615.2 | 629.0 | 644.1 | 660.3 | 675.7 | 693.4 | 2.4% |
|
Germany |
969.0 | 988.7 | 1,010.5 | 1,034.0 | 1,056.0 | 1,081.6 | 2.2% |
|
Italy |
492.8 | 501.6 | 511.5 | 522.1 | 532.0 | 544.7 | 2.0% |
|
United Kingdom |
743.0 | 762.8 | 784.6 | 807.8 | 830.0 | 854.4 | 2.8% |
|
Spain |
317.5 | 320.9 | 324.9 | 329.2 | 333.0 | 339.0 | 1.3% |
|
Rest of Europe |
953.2 | 962.4 | 973.2 | 985.2 | 995.4 | 1,007.2 | 1.1% |
|
Total |
4,090.7 | 4,165.4 | 4,248.7 | 4,338.6 | 4,422.1 | 4,520.4 | 2.0% |
Conclusion
The European razor market is poised for sustained growth through 2030, driven by consumer preferences for convenience, technological advancements, and the rising importance of grooming. Electric razors and online sales channels are set to experience the fastest growth, while cartridge razors and stainless steel blades maintain dominance. Male consumers, particularly in Germany and the UK, remain the primary market drivers, with the UK showing exceptional growth potential. This market offers significant opportunities for brands to innovate and capture evolving consumer needs.
