North American Razor Market Size and Forecast

Table of Contents

1. Introduction

2. Market Overview

3. Analysis by Product Type

   • Disposable Razors

   • Electric Razors

   • Replaceable Blade Razors

   • Double-Edge Razors

   • Straight Razors

4. Analysis by Market Segment

   • Mass Market

   • Mid-Range Market

   • Premium Market

5. Analysis by Sales Channel

   • Hypermarkets/Supermarkets

   • Convenience Stores

   • Department Stores

   • Online Channels

   • Other Channels

6. Analysis by Blade Type

   • Carbon Steel Blades

   • Lame din oțel inoxidabil

7. Analysis by Consumer Group

   • Male Consumers

   • Female Consumers

8. Analysis by Country

   • United States

   • Canada

9. Conclusion

Introduction

In 2024, the North American razor market achieved a revenue of $3.1688 billion. The market is expected to expand steadily in the coming years, fueled by growing enthusiasm among younger consumers for shaving and grooming, supported by prominent brands. Continuous advancements in product design and the rising middle-class population are projected to drive a compound annual growth rate (CAGR) of 1.7% over the forecast period. Technological innovations play a pivotal role, with the shift toward electric razors—prompted by the beard trend—enhancing styling options and user satisfaction, thus boosting market growth. Additionally, North American women are increasingly prioritizing hygiene and skincare products tailored to specific skin types, such as oily or dry, opening further opportunities for razor manufacturers.

Market Overview

The North American razor market is experiencing an upward trend, propelled by heightened grooming interest among youth and a noticeable shift toward electric razors amid the popularity of beards. Innovations in technology and a growing middle class are key contributors to this expansion, though challenges arise from evolving consumer behaviors, particularly the reduced frequency of shaving due to beard trends.

Analysis by Product Type

Disposable Razors

Disposable razors remain a steady segment, valued for their affordability and convenience.

Electric Razors

Electric razors are forecasted to achieve the highest CAGR of 6.2% through 2030, driven by their durability, cost-efficiency, and appeal in beard grooming. Usage in the U.S. rose from 80.22 million consumers in 2019 to 90.14 million by 2023.

Replaceable Blade Razors

In 2024, replaceable blade razors commanded a 40% market share, favored for their ease of use, rapid shaving, and skin-friendly design. Multi-layer blades have gained traction over single-blade options, bolstered by strong marketing efforts.

Double-Edge Razors

Double-edge razors maintain a niche presence with a slight decline in demand.

Straight Razors

Straight razors show modest growth, appealing to traditionalists.

Market Size by Product Type (2019-2024, $ Million)

Product Type	2019	2020	2021	2022	2023	2024	CAGR (%)
Disposable Razors	790.4	770.2	813.4	829.2	831.7	844.2	1.3
Electric Razors	519.9	539.1	573.1	613.9	647.3	685.7	5.7
Replaceable Blade Razors	1,256.9	1,189.7	1,249.8	1,254.5	1,249.4	1,251.9	-0.1
Double-Edge Razors	138.9	134.9	142.0	130.8	143.7	133.4	-0.8
Straight Razors	249.3	235.0	239.8	242.6	246.7	253.6	0.3
Total	2,955.4	2,868.8	3,018.1	3,071.1	3,118.9	3,168.8	1.4

Market Size by Product Type (2025-2030, $ Million)

Product Type	2025	2026	2027	2028	2029	2030	CAGR (%)
Disposable Razors	857.9	869.8	883.1	897.4	909.9	925.0	1.5
Electric Razors	721.4	760.5	803.1	849.0	895.8	975.9	6.2
Replaceable Blade Razors	1,255.5	1,249.8	1,244.9	1,239.8	1,230.9	1,223.8	-0.5
Double-Edge Razors	131.5	129.3	127.2	125.1	122.6	122.9	-1.4
Straight Razors	257.8	264.1	271.0	278.4	285.5	262.9	0.4
Total	3,224.0	3,273.5	3,329.3	3,389.7	3,444.6	3,510.5	1.7

Analysis by Market Segment

Mass Market

The mass market led in 2024 with $1.5742 billion in revenue, projected to reach $1.7364 billion by 2030 at a CAGR of 1.6%. Comprising affordable options like disposable and single-blade razors made from materials such as polycarbonate, it caters to sensitive skin types.

Mid-Range Market

The mid-range segment shows stable growth, appealing to a balanced consumer base.

Premium Market

The premium segment is set to grow fastest at a CAGR of 2.5%, driven by rising incomes and luxury preferences.

Market Size by Segment (2019-2024, $ Million)

Segment	2019	2020	2021	2022	2023	2024	CAGR (%)
Mass Market	1,473.6	1,429.4	1,502.7	1,527.9	1,550.6	1,574.2	1.3
Mid-Range Market	938.1	907.3	951.1	964.3	975.7	987.7	1.0
Premium Market	543.8	532.2	564.4	578.9	592.6	606.8	2.2
Total	2,955.4	2,868.8	3,018.1	3,071.1	3,118.9	3,168.8	1.4

Market Size by Segment (2025-2030, $ Million)

Segment	2025	2026	2027	2028	2029	2030	CAGR (%)
Mass Market	1,600.5	1,623.9	1,650.4	1,679.1	1,705.1	1,736.4	1.6
Mid-Range Market	1,001.3	1,012.9	1,026.4	1,041.1	1,054.1	1,070.2	1.3
Premium Market	622.2	636.7	652.5	669.5	685.5	703.9	2.5
Total	3,224.0	3,273.5	3,329.3	3,389.7	3,444.6	3,510.5	1.7

Analysis by Sales Channel

Hypermarkets/Supermarkets

Hypermarkets/supermarkets topped sales in 2024 with $1.1452 billion, as North Americans prefer in-person shopping—40% visit weekly, and 84% value product inspection.

Convenience Stores

Convenience stores serve quick purchases with steady demand.

Department Stores

Department stores show consistent growth in razor sales.

Online Channels

Online sales are rising but lag behind physical stores.

Other Channels

Other outlets contribute modestly to the market.

Market Size by Sales Channel (2019-2024, $ Million)

Sales Channel	2019	2020	2021	2022	2023	2024	CAGR (%)
Hypermarkets/Supermarkets	1,088.2	1,052.4	1,103.1	1,118.2	1,131.4	1,145.2	1.0
Convenience Stores	542.9	524.3	548.6	555.3	561.0	566.9	0.9
Department Stores	641.0	625.1	660.7	675.3	689.0	703.2	1.9
Online Channels	474.1	463.7	491.6	504.0	515.7	527.9	2.2
Other Channels	209.2	203.3	214.2	218.2	221.8	225.6	1.5
Total	2,955.4	2,868.8	3,018.1	3,071.1	3,118.9	3,168.8	1.4

Market Size by Sales Channel (2025-2030, $ Million)

Sales Channel	2025	2026	2027	2028	2029	2030	CAGR (%)
Hypermarkets/Supermarkets	1,160.8	1,174.1	1,189.6	1,206.6	1,221.5	1,240.1	1.3
Convenience Stores	573.7	579.3	586.0	593.4	599.7	607.8	1.2
Department Stores	718.6	732.9	748.8	765.7	781.6	800.0	2.2
Online Channels	541.1	553.5	567.0	581.5	595.2	611.0	2.5
Other Channels	229.8	233.6	237.8	242.4	246.6	251.6	1.8
Total	3,224.0	3,273.5	3,329.3	3,389.7	3,444.6	3,510.5	1.7

Analysis by Blade Type

Carbon Steel Blades

Carbon steel blades are declining due to shorter lifespan and rust issues.

Lame din oțel inoxidabil

Stainless steel blades held a 95% share in 2024, valued for rust resistance, durability, and cost-effectiveness over multiple uses.

Market Size by Blade Type (2019-2024, $ Million)

Tip lamă	2019	2020	2021	2022	2023	2024	CAGR (%)
Carbon Steel Blades	185.9	174.0	176.2	172.4	168.0	163.5	-2.5
Lame din oțel inoxidabil	2,769.5	2,694.9	2,841.9	2,898.7	2,950.9	3,005.3	1.7
Total	2,955.4	2,868.8	3,018.1	3,071.1	3,118.9	3,168.8	1.4

Market Size by Blade Type (2025-2030, $ Million)

Tip lamă	2025	2026	2027	2028	2029	2030	CAGR (%)
Carbon Steel Blades	159.1	154.1	149.2	144.3	138.8	133.5	-3.4
Lame din oțel inoxidabil	3,064.9	3,119.4	3,180.1	3,245.4	3,305.8	3,377.0	2.0
Total	3,224.0	3,273.5	3,329.3	3,389.7	3,444.6	3,510.5	1.7

Analysis by Consumer Group

Male Consumers

Males dominated in 2024 with an 85% share, with sales expected to hit $2.9817 billion by 2030 at a CAGR of 1.7%.

Female Consumers

Female demand is growing, driven by skincare-focused products.

Market Size by Consumer Group (2019-2024, $ Million)

Consumer Group	2019	2020	2021	2022	2023	2024	CAGR (%)
Male Consumers	2,521.3	2,446.4	2,572.7	2,616.8	2,656.5	2,697.9	1.4
Female Consumers	434.2	422.4	445.4	454.3	462.4	470.9	1.6
Total	2,955.4	2,868.8	3,018.1	3,071.1	3,118.9	3,168.8	1.4

Market Size by Consumer Group (2025-2030, $ Million)

Consumer Group	2025	2026	2027	2028	2029	2030	CAGR (%)
Male Consumers	2,743.8	2,784.8	2,831.2	2,881.4	2,926.9	2,981.7	1.7
Female Consumers	480.2	488.7	498.1	508.3	517.7	528.8	2.0
Total	3,224.0	3,273.5	3,329.3	3,389.7	3,444.6	3,510.5	1.7

Analysis by Country

United States

The U.S. led with $2.8776 billion in 2024, supported by major razor firms, though beard trends pose challenges.

Canada

Canada shows stronger growth at a CAGR of 3.2%, reaching $352.1 million by 2030.

Market Size by Country (2019-2024, $ Million)

Country	2019	2020	2021	2022	2023	2024	CAGR (%)
United States	2,704.5	2,621.3	2,753.4	2,797.5	2,836.6	2,877.6	1.3
Canada	250.9	247.6	264.7	273.6	282.3	291.2	3.0
Total	2,955.4	2,868.8	3,018.1	3,071.1	3,118.9	3,168.8	1.4

Market Size by Country (2025-2030, $ Million)

Country	2025	2026	2027	2028	2029	2030	CAGR (%)
United States	2,923.2	2,963.5	3,009.3	3,059.2	3,103.9	3,158.4	1.6
Canada	300.8	310.0	319.9	330.5	340.7	352.1	3.2
Total	3,224.0	3,273.5	3,329.3	3,389.7	3,444.6	3,510.5	1.7

Conclusion

The North American razor market is poised for growth, reaching $3.5105 billion by 2030 at a CAGR of 1.7%. Electric razors and premium segments lead the charge, despite challenges from shifting grooming habits.